Better not to ‘Depend’ on Google Traffic

Google algorithm updates have a significant effect on driving traffic to sites. Most of the online businesses are depending on Google for traffic. It is obvious that 70% of users depend on Google for searching anything.

Google algorithm effects:

The latest penguin, panda and EMD updates have charged some online businesses very badly. Many online businesses have undergone problems with no traffic, no sales and customers. As and when Google goes through algorithm refresh or update, there are high chances of losing website in SERP’S and these updates are done very frequently.

To Know how dependent is your site on Google:

The clear answer is that it could be better if you avoid depending largely on Google for traffic. It would be more noteworthy if the site is analyzed with the help of Google analytics to know about traffic through Google search engine.  Here you can note down traffic through Google sources such as Google base, Google adwords, Google maps and many more. So, it will be quite simple to compare traffic from Google with Yahoo, Bing and other sources.

This evaluation helps you to determine on which search engine or source you are most dependent and if it is Google you need to take up necessary steps to be careful from the updates. Even you need to know the other sources so that you can gain more traffic next to Google search engine and have to concentrate on them.

Suggestions to receive more traffic ‘apart’ from Google:

The best option is to even find other sources and promote equally to  Google for all online businesses to regain the traffic and sales. Even you need to optimize your site properly so that you no more need to worry if there are any updates or refresh of Google algorithm from Google. Most of the major online businesses have started diversifying their businesses as they don’t want to take any more opportunity to drop their online presence. Here are some of the examples as where you can promote your businesses other than Google. You can look out for traffic by building mobile applications, Social media traffic and another major source which can help you with traffic is the word of mouth that is promoting through conversation from person to person.

So, it is the best option to advertise and promote in Social media through which you can earn traffic, gain customers and sales again without depending much on Google traffic.