Pinterest is the latest social media network to people for advertising. While social network people doubt it as just another site but the reality is that it is quite different from the other similar sites. Therefore, you can use Pinterest as a free promotional site for your business.
What is Pinterest and how it is different from other social networks?
Pinterest is defined as an online virtual pinboard. It is a place where you can pin images and other interesting things you can share with the world. Compare to the other social media networks, you follow people and have followers. In addition to this, users can repin your pins or posts through which you can reach the world.
Though you can pin any type of stuff on Pinterest, but it is not suitable for all kinds of brands. It works the best if your product/service can be presented in a visual way. In this case of publicity of your product on Pinterest could get more traffic.
Though you can pin any type of stuff on Pinterest, but it is not suitable for all kinds of brands. It works the best if your product/service can be presented in a visual way. In this case of publicity of your product on Pinterest could get more traffic.
Tips to make the most out of Pinterest for the benefit of your business
In order to make the most out of Pinterest rather wasting your time or doing damage to your brand you need to know how to use it. Here are some tips:
Be active on Pinterest
Like other social media networks, you need to spend time on Pinterest in daily basis by following what others are pinning on it in order to get benefits from Pinterest.
Use high quality images
Pinterest is about visual appeal therefore we can't go with poor quality images. You need to use quality images or else you will be doing your product more harm than good. This doesn't mean you should hire a professional photographer but use your own skills to create the image.
Post in series
When you keep your followers interested, they will visit your board regularly. One should post in series in your board regularly to keep your users interested. For Example, if you have 10 images to post, don't post all at a time but post it one by one.
Add a Pin-It button to your site
If you want to get repins for your posts, you need to make it easy so that users can do it. One should do by adding a Pin-It button to your site which is visible to users. In this way you can increase the pins and repins for your website.
Post interesting stuff not limited to your products/services only
People are hardly visiting to your board to see your products; so you should post interesting pictures that will increase the pins. This helps to attract new visitors to your account because when they see a good image on your Pinterest, chances are there that they will visit your profile and products there. If you only post images in your posts for products, that may not attract some visitors much.
Write interesting and meaningful descriptions
Good Images are the attraction but even the most definite photo will benefit from a good description. Additionally, a good description will increase the images rank, which increases the traffic for you in search engines. Be brief and definite in your descriptions and users will surely appreciate it.
Use hashtags (wisely) and categorize your boards
When you use hashtags and categorize your pins, this makes them look more organized and helps users to find easily. On the other hand, don't use hashtags every time but use only if it is needed otherwise your pins will look spammy and your visitor may decrease.
Follow users with large followers groups
When you choose whom you want to follow, think not only if their pins are interesting but also have good followers. When you follow such users, if they follow you back you may get huge follower base which is an assured advantage of increase of pin/repins to your posts. Therefore, choose such power users for which one repin can bring more repins to you.
Repin interesting stuff
Like other social media network, interplay with other users is of crucial importance on Pinterest. This makes sense when you like or comment on other people's pins. By this you can get in return some repins, likes, and comments from other users. However, you don't need to repin, comment, or like every single pin from the users because this reduces your share.
Use videos, charts, infographics
Pinterest is not only about good images but also consists of video section as well. Though this is not YouTube but you can also upload videos about your business. In addition to images, you can include various types of sheets and infographics which are popular among users.
Pinterest is an interesting place and its main benefit for you is the publicity you get and valuable promotion means more sales to your site.
Pinterest is an interesting place and its main benefit for you is the publicity you get and valuable promotion means more sales to your site.
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