Site Architecture & Search Engine Ranking Factors

Website architecture is one of the key roles in search engine ranking factors. It is categorized under on page optimization factor. The right and good site architecture or structure can help with your Search Engine Optimization efforts.

Site Crawlability:

Search engine crawlers going from one page to another page incredibly quickly and the crawlers acting like hyperactive text scanners. They make copies of website pages and get stored in their database. This process is called "index". In general words, it is like a big book of the web.

When anyone searches for the keyword or query, the search engine flips through the big book that it has created already in their database. Search engine finds all index pages from the database and picks out what is the search keyword and what it thinks are very close to the keyword and shows the best ones first as priority wise.

Generally most of the websites don't have the crawling issues, but there are things that can cause problem to the websites.

For example: JavaScript or flash potential websites hide the links, this kind of scripts make the pages lead to hide from the search engines.

Most of these problems can be easily avoided. A good practice is to make use of sitemaps (HTML and XML sitemaps).

Remember one important point that “search engine friendly design (structure)” is also “human friendly design (structure)”.

Site Speed:

Google and other search engines want to make the website a faster place. So it has declared that the speedy websites get good rankings over slower speed websites.

Boosting your websites speed isn't a guaranteed express ride to the top of Google and other search engines results. It is a minor factor.

Is Your URLs Descriptive?

Having the search or target keywords within your domain name or internal page URL's can help your search engines ranking prospects. But it is not a major factor.

Some Important Site Structure Points:

Below given are some important site structure points in terms of search engine factors.

1Site Crawlability.
2.Target keywords in domain name or internal page URL's.
3.Easy navigation from one page to another page.
4.Sitemaps (HTML and XML).
5.Website speed (quick loading time).
6.Descriptive URL's.
7.Internal navigations.
8.No JavaScript and Flash potentials.
9.Site Structure Based On Visitor Language.
10.Integrate Site Navigation Everywhere (home, about, contact, products pages).
11.Content Hierarchy.