Top 7 Tricks to Rank in Google Places

We all know the fact that, it's very hard to get ranked in Google places for many searches. According to Google, creating a free listing about our business is called Google places. When a customer search for local information, they'll find our business details like our business name, address and images of products. If we have a blog for our business then Google places helps it to grow online.
Google places are becoming the most important in today's life. Getting well ranked in Google places is very important for any business. Generally for a search term Google places consider the top parts of the page. So we can see some Google places above our site even if we ranked first for certain keyword.
Some tricks to secure our rank in Google places are given below:

1.Set Up:

The first thing is to set up a business page in Google places. For this all we need is to create a Google account, which is free and easy to set up. Then by using this account we have to submit our profile page and other details in Google places.

2.Build Citations:

Citation is defined as a mention of our business details on other websites.     A business with more number of citations ranks better than a business with less number of citations. For citations we don't need a website for our business.
Google places ranks the websites based on trust, citations plays a vital role to build trust. When we put our business details like address, phone number in our citations and when Google searches for that address it places our website on top. To build strong citations we can use press releases.

3.Get Listed:

Submitting citations in best sites like Yahoo, Insider pages and Angle's list is important. Because these sites will gives us the most juice. Best citations allow us to provide all the information about our business in Google.
So provide as much information about our business as possible. It may helps in rankings for different types of searches.

4.Make Sure of the Accuracy of your citations:

We have to check our citations for the correct details of our business like names, addresses, phone numbers and many more. Providing a physical address can helps us in placing better position. It is important to check the data in our citations and the data in our website are same. Provide the same information in citations that is in our contact us page.

5.Build more local links:

The common link building provides back links to our site, but not local links that have our business name, address, phone numbers and others. In normal SEO we can add this information in Social media posts. But if we get these links from blogs, business sites and directories, then it could benefit to our business because these acts as reviews also.

6.Reviews:

For ranking in Google places "Reviews" are the important one, these are the links that show trust. It is must to ask our clients to write review about our business in Google. A detailed review about our business is helpful in getting rankings. Good ratings results good rankings. We have to ask our clients to write a detailed review about our business not less than 10 lines and ask them to use our main keyword in that review.

7.Make updates to your places page:

By Changing some details about our business in our Google places page can provide a difference in rankings. We don't need to edit images or videos, just edit the descriptions and other related areas. Surely it will make a difference.

Seo Metrics

The seo metrics are widely used measurements for tracking the ongoing process of a web site progress. With the help of seo metrics one can get their site results so that ranking position of a site and any other modifications can be done. These find a better solution to get succeed from competitors.

The following are some of the seo metrics:

SEO Rankings
Organic traffic
Back links
Indexed pages
Social shares

1. SEO Rankings: By the keyword research in search engines, the ranking of that particular keyword results in SERP. You have to check their keyword rankings in search results daily, weekly, monthly and yearly. Seo ranking depends on proper usage of primary and secondary keywords in your site. Search engines rank mainly according to primary and secondary keywords. With the use of unique keywords in your site the traffic can be increased so that ranking of your site will also be increased.

2. Organic Traffic: Organic traffic which is meant to the number of visitors visiting to your site in search engines like Google, Yahoo, Bing etc. You can check the traffic figure with the help of analytics that have to set up in your site, for example Google analytics, it gives the traffic configures and few more analysis of your website can be known.

3.Back links:     This is one of the seo metrics which indicates the number of links that are linking to your website. The worth of your website depends on the number of quality back links. The search engines use this as an important metric to measure the website ranking. The popularity depends on domain authority which results in getting a high number of quality back links.

4.Indexed Pages: The pages which are visited by at least one search engine and that are stored in database. This metric helps to rank in search engine results if all your web pages are well indexed by search engines. The index page checker tool which checks your pages whether indexed or not by search engines like Google, Bing etc. There are few ways like press releases, new blog postings etc to increase your pages well indexed and to drag the huge traffic.

5. Social networking shares: Facebook, linkedln, twitter, Google+ etc are some of the social networking sites through which you can share your posts which can be useful to the visitors. The content what you are posting should be relevant and should be more useful to the public, so that visitors can share their views, likes, comments on your posts which are shared on social networks. With these you can estimate your site position and implement better ways to get huge traffic to your posts.

PINTEREST LAUNCHES WEB ANALYTICS TOOL

Pinterest has launched Web Analytics, a tool used for tracking the traffic of the verified website and Pinterest. Bloggers, businesses and organizations will be able to see what people are pinning from their websites through this tool. Web Analytics tool helps website owners in creating the content and marketers see what pinterest users are doing with the content. This tool measures your return on investment in social marketing. It also shows you the number of visits, clicks and impressions.

Web analytics page also shows your most recent pins, most repinned and most clicked pins.
The web analytics features include the following:
 i. Number of people who have pinned from your site
 ii. How many users have seen these pins
 iii. Number of people visited your site from Pinterest
 iv. What people are repinning

 Web Analytics is available to the marketers with business accounts on Pinterest. So, create a new business account or convert your existing Pinterest personal account to business account. Complete the verification process so that your website will be verified. Follow the instructions in given url below: http://business.pinterest.com/verify
The below screenshot shows site metrics, most recent, most repinned, most clicked tabs.

To get started with web analytics page follow the steps below:
1.Users should switch to Pinterest's new look. You can get access to new look by clicking "Switch to New Look" tab at top right menu.
2. Ensure that your website is verified. If a red checkmark appears next to your domain on your profile then your website is verified.
3.Then, go to top right area and click on Analytics.
4.You can change your date range or download your analytics to sort through the data later using export option on the right side as shown in the below figure.

On the site metrics tab, you can see:
Pins: the average number of things pinned from your website in the given date range on a daily basis.
Pinners: the average number of unique people pinned from your site in the given date range on a daily basis.
Repins: the daily average number of times your pins were repinned on Pinterest in the given date range.
Repinners: the average number of unique people who repinned your pins on a daily basis.
Impressions: the average number of times your pins shown in search or boards on the web on a daily basis.
Reach: the average number of unique people who saw your pins on a daily basis.
Clicks: the average number of clicks to your website from Pinterest on a daily basis.
Visitors: the average number of unique people who visit your website on a daily basis.
+/- %: percentage of increase or decrease between the given date range.
You can also see the most recent pins pinned from your website with the help of most recent tab. The most repinned tab shows the pins which have been repinned the most in the last 1, 7 or 14 days. The most clicked tab shows the pins which are clicked the most. This tab helps to measure the traffic of your website.

Back Links Strategies for Getting High Google Page Rank

On regular basis Google updates their algorithm on page rank for all the websites, forums and blogspots. We need to know the strategies of back links to get back the page rank after Google algorithm update. The factors to get high Google page rank are permalinks, keywords, SEO and quality content. The main factor is back links strategies. Quality back links plays key role to get high Google page rank.

It is not an easy task to get the quality back link and we need to have a proper back link strategies and patience so that we can easily build the quality back links to your website. The important factors are given below. They are:

1. Think Quality, Not Quantity:

So many SEO employees think about quantity of link building to number of directories. This is the big mistake many employees do to get the quality back links. Google treat some directories as spam links. It will impact on your website Google page rank. Think about quality back links not quantity. If you do 10 back links for PR 4 websites is equal to 100 PR2 or less websites. Do the link building to get the quality back links from themed websites. If the website is education related website, try to get the back links from universities, education portals, college websites and etc.

2.Go For Same Niche:

This is the good technique to get the quality back links from same niche that means to get the back links from same themed or niche websites.

3. Know About Link Popularity:

Before going to give the reciprocal link to other website, check that site i.e., the site is unethical site or banned site. Don't exchange the links with those types of websites. It will be degrading our websites. It will affect our website link popularity and with this we lose the rankings in Google search engines. So be careful while going to link exchange strategy.

4. Avoid Automatic Back linking:

Now a days, we are getting the automatic back linking software’s in internet. With automatic back linking services we can get the back links in less span of time. But as per the SEO professional suggestion don't go for such services. Always direct manual involvement is good strategy like link building, forum discussions, commenting in good blogs, sending emails to themed websites to link exchange etc. 

Keep above points in your mind and be patient to build the quality back links. We will get the high Google page rank and the website will rank in Google search.

SEO Checklists For E commerce Sites

There are numerous SEO business associations out there, the majority of them are overlooking the updates that are happening on the web, setting the majority of their concentration on fundamental tactics of SEO that are not just as rewarding as they were years ago. Although online searching tool improvement doesn't truly vary from local to local, the way you approach it could be resolved by the sort of business you possess.  Assuming that you are running an E commerce destination, it is vital to go about web index improvement for your situation, and an exceptional route of doing that is to make a SEO checklist that has the accompanying twelve things.

The SEO Checklist -12 Factors to Remember

1. Make your Site Mobile
There are more cell phone clients who want to search the web in the palm of their hand than sitting at a computer, and you need to suit for that by establishing an application that makes a versatile form of your site, organizing it in particular for phone users.

2. Reduce Loading Times
There are few things out there more bothering than long loading times, especially in these days where we are accustomed to having everything done fast. To decrease loading times, make sure to remove unnecessary lines of code and any plugins that you don't truly require, use outer CSS files and decrease the amount of HTTP requests that you process.

3. Keep Social Media in the Picture
Acknowledging the later updates made by Google, it is vital to put yourself in social networks that include Facebook, LinkedIn, Twitter and Google+. Additionally, remember about Pinterest, an awesome site to actually show off your features.

4. Make your Good Content Shine
Home page is the spot where everyone visits your resource, and so it would make sense to put your best articles and above all successful products on it. Likewise, your homepage is the most important one regarding the matter of the analysis performed via web indexes, and will give you certain bonus points in terms of online searching tool rankings.

5. Determine there are a Lot of Reviews
Whenever a customer chooses whether or not to buy something, he or she will probably look towards customer reviews. Make sure that it is simple to leave surveys on your site, and if possible, site surveys individuals have given in on different resources with respect to the item you are offering.

6. Enhance your Tags
People don't look regarding the Meta and Description tags, but inserting a magic word once in them will give you a great help to your web index standing and also your resource's record.

7. Blogging and Guest Posting
More individuals are using blogs and visitor posts as techniques for advertising, and you can effortlessly do the same by enlisting a writer to give you specific content, which is all you need to open your website and visitor post on others.

8. Allow your Products to be compared
You can use this for any sort of website; however it works specifically well for various items. Giving the customers the capacity to compare distinctive items you sell will make them more likely to purchase, and it will help you to produce internal links and boost your online searching tool rankings.

9. Implementing CMS Usage
Utilizing content management system will make it much simpler for you to upgrade your items and your substance, and operating your whole business all in all. As of now, Magento is the most notorious content management system.

10. Utilizing Rich Snippets
Rich snippets are small bits of content, pictures or films that pop up on the web crawler outcomes page, separating you from the other effects and giving a great preview of what your site is about.

11. HTML and XML Sitemaps
Having both HTML and XML site maps is important to your resource inviting to the web crawler bots and spiders. In different words site maps allow search engines to index the updates faster.

12. Upgrade your Images
Finally, put Alt tags in your pictures to allow search engine bots to recognize what they are about. It shows search engines that every to spot of your resource is vital and that the picture is not just some filler content.

8 Tips to Make Your PDF Page SEO Friendly

PDF pages are not always required for a site but only in some cases they are necessary such as selling equipment, where there is a need of booklets with instructions for that product. Even though web marketers consider that PDF pages are not well-matched with SEO but Google indexes PDF pages easily. These pages are best ranked if the content in it has long tail keywords.
 PDF documents will not have HTML tag structure and confuse Google search engine by their requirement for heavy text documents and preferred keywords. But Google search engine can recognize links in PDF documents while HTML does not have much priority while ranking. That means PDF documents help us in ranking Google only if there is less competition for targeted keywords and in case of narrow search queries. Use of PDF documents will only help us with long-tail keywords, but use of short tail keywords will help us to with-stand our competitors.
Therefore we can understand that PDF is not so good for SEO optimization, but at times it is useful as they are scanned in a better way by search engines and also its format helps in solving problems. Files in PDF format will be valuable for a range of directories. The main benefit of this type of documents is that they can be opened on any device or system without any changes in content.  But if PDF files are optimized well with SEO then they can rank better in search engines. If content is used in PDF files for the site then following information will help in ranking better.
Usage of PDF text files:

It has to be noted that PDF files must contain only text and should not include images in it, even text should not be in image format. It will be easy for search engines to recognize text rather than images. If we want to convert document to text then we need to convert it into text using tools as we want to optimize it.

Specify Title:

As search engines focus on ‘title’ tag, so it is important to add them in properties and also we can include keywords in it.

Prescribe SEO Friendly Document Name:

As name of the file we save with it becomes part of the URL so we need to take care that file name should contain keywords in it.

Don’t Forget Standard SEO Methods:

We should not forget standard SEO methods such as placing internal links to PDF pages and from PDF pages to internal links, placing targeted keywords, maintain unique high quality content and image optimization.

Reduction of File Size:

Large PDF file size need to be reduced to load faster otherwise it will leave a negative result on users.

Duplicate Content has to be Avoided:

When we use HTML and PDF version of the same content it may be useful for short period of time, only if you take steps to avoid problems with duplicate content. While we re-download PDF, changing URL and file name we may receive a duplicate.

Don’t Save File to Read in Latest Acrobat Version:

As new version of acrobat reader will not be used by all users so it is better to save file in older Acrobat versions.

 Write Protection:

It is important to make file write protection or else there are chances that anyone can edit and upload the file to site.

Even though webmasters recommend using only HTML, PDF pages are liked by users as they feel easy working with these documents. But to add interactive and social functions HTML is the better option. So in following cases using PDF files can be a better option:

When there are ‘n’ numbers of PDF pages which make sensible to users.
When it is difficult to convert a PDF page into equivalent HTML page.
When there is downloadable content on site.
Whenever cost-benefit ratio does not seem to be reasonable. That is in case of converting PDF pages to HTML pages if they are few in number or to spend money in conversion.

When It Comes to Analytics, Are You Doing Enough?

As we all know that analytics is important for SEO. Most of the Marketers spend more time on the data. We all think ourselves to some extent as a part of analyst. At the base of a good marketing team, analytics is a platform which provides a ready to use information. We must always sense that the information is just a log in away. With this we can use the data for great recommendations, solve serious issues, and anticipate our efforts accurately. We must all feel totally in command of our analytics, and use them daily.

Maybe a fistful of you work on teams that are doing all they can do as it relates to analytics. Perhaps some of you have even provided your team with a fistful of full-time analysts. More likely, most of the people are not using analytics in exhaustive manner or as effectively as you wish you were.

Here are the different types of analytics and common places to start; first reason is that the marketing teams aren’t as data driven as they are supposed to be because data is intimidating. However, knowledge trumps performance demoralizing. The more knowledge you have with it, the more comfortable you will be with analytics, so let's learn it.

What are the different types of analytics?

The target of all data analytics is to leave us more learned than before so we can execute better in the future. Sounds simple but not really because a common misunderstanding among marketers is that all analysis is similar, but it isn't true. There are actually three types of analytics:

1.Predictive
2.Prescriptive
3.Descriptive

Most marketers consume their time on one analytics i.e. descriptive. As you can imagine that leaves lot of good content on the table.

Let's go through the three analytics and their differences.

Descriptive Analytics

Descriptive analytics is when we deposit our concerning past events performance for insights. Often, we are concerned about getting context or tell a tale with the data. This is done by most of the marketers on a daily basis, especially in their web analytics. We look at how is our performance and we try to see what is happening and how is it affecting everything else.

Predictive Analytics

This analytics takes us one step further. It is less about the questions, and more about the suggestions. It includes looking at your historical information, and coming up with predictions on what to await next. This is most easily used in our industry when we try to foretell how following month will perform based on this month's accomplishment. This seems like the next step for analysis is to find out how many marketers stop at descriptive, and fall through to push into this arena. Often, it's because this involves predictive modeling which can, again, be very horrifying.


Prescriptive Analytics

In this analytics things can get fun because it takes a step further then previous analytics methods. With prescriptive analytics, you inevitably mine data sets, and apply business regulations or machine knowledge therefore you can do predictions and next move faster. Marketers do not look after this as their responsibility but as someone else to think about and solve it. Therefore it can be super dangerous attitude, which hits the company's business. This analytics can be a good accelerator for success at a company.

So, are you doing enough?

When we ask this question with marketers they began to think that descriptive analytics was their job, and other stuff was for someone else to figure out. One should break through this stereotype work. Data can be fun and it is accessible to everyone therefore it should be part of everyone's job and it really should be.

Imagine this for a second: just think about how much job could get done if every team felt together authorized to tell a story with the data, make forecast off of it, and prescribe next ladder for the biggest gains.

Probably, study of these types of analytics above is a great remembrance that there is more than just descriptive analytics.

When Does Google Display Alternative Titles and Descriptions?

When we type a search query there are chances that most of the times we see alternative titles and descriptions. Those titles and descriptions are expected by search algorithms based on search queries.  Depending upon the analysis of location of the query terms alternative snippets are generated by document retrieval systems.

The Way How Google Does Identify Rich Snippets

Following are some of the factors based on which Google classifies a best snippet:

1st Factor:
1.In reference to a search query, paragraphs are recognized and a snippet is generated by calculating distances of recognized paragraphs.
2.A paragraph is identified by analyzing score and relying on length, distances of paragraphs.
3.As soon as a paragraph is chosen immediately snippet is generated which comprises of a large number of predetermined characters of preferred paragraph.

2nd Factor:
1.While 2nd factor is that depending on search query, a paragraph is chosen and snippet is generated by counting location of query terms with in document.

How does Google decide upon snippets for search results when it chooses snippets from the content of pages?

Google displays meta description as a snippet at times only if it is well written with keywords included in it that are required for that page and has around 150 characters. Even there are chances that Google sometimes displays a sentence that is well written from the content of a page.

Even though there are no words or phrases in meta description for the page which is optimized but if that page ranks well in search results then its meta description appears as a snippet. There are cases such as a page may not even have meta descriptions, or might have meta-description that is identical to every other meta description, or a page might have very short meta description and may not be descriptive at all.

Here are some hints about where Google might display the content and when does it choose to display content from a page:

1.If in case search terms appear on pages which have lengthy introductions or abstract then Google makes a decision to draw content from start of a page to display it in search results.
2.If in case search phrases of ranking pages appear in conclusion of a page then Google displays content from conclusion of page as snippet.

Numerous Snippet Generation Algorithms:

Google depending on perception of search query may decide to use which algorithm to generate a snippet for that particular page. There are chances that Google looks at length of paragraphs that comprise query terms and distance of paragraphs either from start of a page or end of a page. Some documents such as scholarly literature may have a high metadata where as a blog or ecommerce page might have less meta data.

Location based rules and language based rules are the two ways by which Google decides a snippet.

Location based rules:

Location based rules are those where a snippet is chosen by relying on location of search queries in a page or a paragraph is selected either from beginning or end of a page. Each paragraph is ranked based on length and distance of paragraph either from one location that is start or end where search queries are present.

If a page comprises of abstracts, executive summaries or comprehensive introductions then beginnings of pages are chosen for snippets. While to select a snippet from end of a page it should either contain a conclusion or else summarization of that document.

Language dependent rules:

To select a snippet these are some of the language dependent rules:

1.Percentage of punctuation characters in a paragraph.
2.Whether the punctuation or preposition is used to end a paragraph.
3.Whether words in paragraph are too lengthy?
 4.How many bold or italicized words present in a paragraph.

 Even though a paragraph contains all search phrases there are chances that it may not be selected as snippet due to following reasons:

1.If a paragraph is very short.
2.In case if a paragraph is overly punctuated.
3.If a paragraph fails to maintain language specific rules.
4.If it has bold or italicized words above threshold.
5.Even if search query is too far from both ends of page.

A snippet is chosen if it scores above threshold for that particular page. And also if it maintains below rules:

1.Selected paragraph should contain predetermined number of words.
2.It should contain first 2 to 3 sentences of paragraph.
3.Either middle portion of page contains one of the search queries.
4.It can be either entire paragraph.

A snippet is important for a page as it determines users to click it from search results.

Top 10 SEO Mistakes

1. Targetting the Wrong Keywords

This is a blunder many people make and worse is that the experienced SEO experts make it. People choose target keywords that in their opinion are descriptive of their website but the average visitors just may not search them. For example, if you have a relationship website, you may find that “relationship guide” keyword does not work for you, even though it has the “relationship” keyword in it, while “dating advice” keyword works like a fascination. Choosing the most appropriate keywords can make SEO campaign top or down in search results. Even if you are very resourceful, but you can't think on your own of all the great keywords then a good keyword tool, like Website Keyword Suggestion tool will help you find good keywords for your site.

2. Ignoring the Title Tag

Leaving the title tag as empty is very common. Title tag is most important place to have a keyword, because it helps not only in optimization but also displays in the search engine results as your page title.

3. A Flash Website Without a HTML Alternative

Flash may look good for the website but not to search engines and users. If you indeed urge that your website is Flash-based and you want search engines to index your site, use html version. Search engines don't like to index Flash websites because a spider can't interpret Flash content and consequently can't index it. Flash websites can be optimized and the several ways to this optimization are as follows:

1.Input Meta Data
2.Provide Alternative Pages
3.Flash Search Engine SDK
4.SE-Flash.com

4. Java Script Menus

Using JavaScript for navigation of your pages as long as you understand that search engines do not index JavaScript therefore we should build our pages accordingly. If your page consists of JavaScript menus and if you want all your links to be crawlable then build a sitemap.

5. Lack of Consistency and Maintenance

If you want to be on top of the search results, you need to permanently optimize your website, keep in track of competition and changes in the search engine ranking algorithms.

6. Concentrating too Much on Meta Tags

So many people think SEO is about writing your meta keywords and description correct! In fact, meta tags are becoming a matter of the past. By creating the meta keywords and descriptions don't except to rank your page well in search engine only because of this.

7. Using only Images for Headings

Many people consider that an image gets more impressions than text for head of a page and sub-headings. Of course, an image can make your site look more specific but in terms of SEO images headings and subheadings are big mistakes because h1, h2 tags and menu links are important in SEO. If you are afraid that your headings look horrible, try to change them in a style sheet.

8. Ignoring URLs

Many people underestimate how important a good URL is for a page or website. Dynamic page URL names are still very often but without a keyword in the URL is more a rule than an exception. It is possible to rank high in search engine without keywords in the URL but being equally important is having keywords in the URL gives you an added advantage over your competitors. Keywords in URLs is important for search engines like MSN and Yahoo! but even with Google their comparative importance is high, so there is no excuse for having keyword-less URLs.

9. Backlink Spamming

It is a common illusion that more backlinks are always better for ranking purpose and because of this seo experts resort to link to any group of web sites which could lead to getting your site banned. In fact, you need quality backlinks for ranking your site high.

10. Lack of Keywords in the Content

First you should add content related keywords, then modify your content and put them in right place wherever it makes sense and increase weight of the keyword by making them bold or highlighting them.

Choose The Right Social Media Platform For Marketing

Social media is a planet by storm. Connecting on a regular basis, social media has become a daily part of each human being. Twitters, Facebook, LinkedIn are the communication platforms for the place to exist in. In the business world social media communication offers various strategies with amazing results.

Choosing the right social media is the exact beginning for the users. Selecting the right steps for promoting will really consider more objectives.

Take Goals Into Account

Lifelong or short term objectives are the structure for any advertising procedures. What precisely you are attempting to through social media organizer? Is it accurate to say that you are in need of straight association with customers and purchasers or it is safe to say that you are attempting to lead them to an advertising shaft?  All these goals must be considered while selecting an ideal social media platform for marketing.

Assess The Target Group

LinkedIn provides a person to person communication for promoting. If you are focusing on purchaser identified group for your customer then Facebook will be the improved choice in public and it offers worldwide stage for your promotion. If you are interested in image kind of feature then pinterest is suitable where pictures might act as prime playing point.
 

Weigh Advantages and Disadvantages of Each Social Media Platform

Each social media has its particular set of benefits and faults which work in a positive or negative way where promoting is concerned. When specific social media is chosen for a business, it should be continuously performed. It is not that once you settle on one stage one is stayed with it. Assuming that specific stage is not giving the sought effects or if the achieved is not up to the mark, one can dependably switch to an additional stage where better profits could be obtained. Continuous tracking of performance will show desired results in order to success. One can even depend on two or three stages relying on the sort of business.

The decision to select the best platform is the key to success. Continuous update makes social media marketing stand out from among more traditional methods of marketing.

Driving Country Specific Traffic:

All the websites doesn't provide the information for all countries. For example: online shopping websites, they do not provide the services to all over the world but they provide the services for a particular country only.

So how can we target the particular country for our website? Webmasters are providing so many methods to get country specific traffic to our website.

Driving Country Specific Traffic:

1. Domain Name:

Before going to target the particular country for your website, we need to buy the country wise extension domain. This means .com, .co.uk, .co.in, .ca, .com.au etc.....

1.com -> Global website (All over the world and USA).
2.co.uk -> Particularly for UK
3.co.in-> Particularly for India
4.ca-> Particularly for Canada

It is a good idea to buy a country wise extension domain. With these extension domains search engines and visitors easily understand that "This website provides the services to particular country only". So our website gets the traffic from targeted country.

2. Google Webmaster Tool Geo Targeting:

Google provides this feature to select the specific country traffic. With this feature, website gets the traffic from your targeted country only. Just we have to change the settings in Google webmaster tools.

Login to your webmaster tools account, click on the settings option, and then click on geographic target; in this they provide the drop down menu with all the country names. Just select your target country then save the settings.

3. Web Hosting Server Location

This is also important method to target the particular country. If you target the UK, just buy the domain from UK web hosting server only and save the website pages in that server. With this we can get the traffic from your targeted country.

4. Backlinks:

It is the part of Off page optimization of SEO. We do the link building to country specific domains only. Example, if your site is targeted to UK, it gets the backlinks from ".co.uk" domains. This link building may be directory submissions, guest blogging or forums discussion, but domain extension is country specific extension only.

5. Local SEO Using Google Places:

This is most important to add Google places for your website. This is a process of adding your website information like full address (Includes street number, state, country, pin code etc.) and phone number. If you claim your business or website in Google places, website will get the targeted country specific traffic.

6. Use Google Trends To See Keyword Popularity:

Select the keywords according to the words used in targeted country. For example, color and colour, both are same. But "color" keyword spelling is used in USA and "Colour" keyword spelling is used in UK. So if you target USA, we need to use the color keyword. Like this, we need to select the keywords. Google trends will help you to select the keyword for particular country.

Track Keyword Progress In Country Specific Searches:

Finally keep a track of website traffic and keywords. This will let you to find out the targeted country specific traffic. If the strategy doesn’t work then change the keywords what you added in pages, content or keywords.



Source: http://www.shoutmeloud.com/how-to-target-country-specific-website-traffic.html

Track Keyword Trends Using Fresh Web Explorer

SEOMoz announced Fresh Web Explorer tool for SEOmoz PRO account users. Maintaining track of latest blogs, forums and websites is most challenging task for online marketers. Many of the tools are not effective to track important links and mentions.

Topsy tool provides information about social mentions and tools like Buzzstream, Trackur, Ubervu that contains set of unique features whereas fresh web explorer tool provides complete information easily.

Fresh web explorer (FWE) works like an open site explorer but there are few differences. FWE provides you updated information like full text of article content, blogs, forum threads, comments, and more. A new metric termed as feed authority specifically designed for FWE to sort out the data easily.

Social mention is a social media research which is a great way to know what people are saying about your company and product across the web. For online marketers mention data has become a crucial part. FWE makes you to keep a track of data over time, and it provides information like for what type of content you will get mentions, shares and links.

To monitor all social media, web citations you may face problems. So, to come out of it SEOmoz introduced a new tool called fresh web explorer(FWE). Every tool has its own significance but Fresh Web Explorer delivers them all in one place.

By typing a phrase, url, or brand name in the search box of FWE tool, you will get graph identifying your mentions and you can sort out or filter results based on previous week, month according to your requirement. By using this tool you can even compare multiple brands or terms. This is an effective and great tool to deliver uncertain results which were difficult to track.

The foremost thing you will notice is the page title and URL that the mention is listed on. You can click the URL to visit the page and find your mention. If you find a page that does not have your mention or looks like spam, you can find issue easily by clicking flag button which is at right menu.

  Hence, Fresh Web Explorer is a great tool and appears to be very accurate when compared to other tools like Trackur, Ubervu, Buzzstream, and SocialMention.

Trust Rank of a Website

Trust rank is one of the important factor that Google uses in determining the website rankings. Google Trust rank is an algorithm used to determine how trustworthy a given website is. Trust rank is a numerical value given by the search engines based on the backlinks and the content on your site. A high trust rank has impact in the rankings. You can rank high if Google trusts you.

Trust rank also determines whether Google can trust the page rank of your website or not. If Google doesn't trust your website, it assumes the page rank of your website is obtained by manipulation. Trust rank determines the websites which are spam and which can be trusted. The sites which are good will have high trust scores and poor trust scores can be seen in spam sites.

Trust rank consists of the following parameters:

1.The Age of the Domain: 
Use old domains instead of new ones. Search engines rely on this factor because the age or history of the domain cannot be changed in SEO. The trust rank will be decreased if you use new domains.

2.Quality of Content: 
Produce high quality content rather than duplicate content. The content should be unique and user friendly. Quality backlinks are based on unique content.

3.Quality of Backlinks: 
The quality of backlinks is important than quantity of backlinks you generate to your website. The bulk of paid links may increase your page rank but it will lower your trust rank and also affects the rankings. Your site may be penalized due to the backlinks from obscure websites.

4.Fresh Content: 
You can attract users more by adding fresh pages. Update your site with fresh content as frequently as possible.

5.Website Traffic: If you have more visitors then the traffic of your site increases and gets higher trust rank.

How to Check Trust Rank?
You can check your website's trust rank by using few tools. Trust rank checker is used to show the trust rank of a website using 1000 point system. You can rank in top positions if you have high trust rank. If your trust rank is more than 3 then your site has good trust in search engines. If the trust rank of your site is from 4 then it is very good and if it is more than 5 then your site has excellent trust.

How Quality Backlinks with High Trust Rank can Raise your Site's Rankings?
 Quality backlinks is one of the factors which could influence the trust rank of your website. Your website can get quality backlinks if you implement a proper link building strategy. The backlink which comes to your site is said to be good if it has high traffic, quality content, low alexa rank and high domain authority.

The sites which rank top for your targeted keywords have trust with Google and they can help your website also to get trust. If your site has higher trust rank then the authority of your website also increases. Hence if your site has quality backlinks with high trust rank then it ranks well in the search results.

Conclusion:
A website with low trust rank can have high page rank and a website with low page rank could have high trust rank. Trust rank determines your actual rankings and trust levels granted to your site on the internet. Hence trust rank factor is important in ranking high in the search results.

Page layout algorithm improvement

In October 2012 Google has announced officially that it has updated the "Page Layout Algorithm" which was launched in January 2012.

When a user performs a search operation he wants to see the content right away in search results. The users are not happy if they didn't get the content immediately. So many complaints are coming in these days about this problem. The "Page Layout Algorithm" is an algorithm that helps us to find more quality sites in search results. It looks at the layout of a web page and the content when we click on the result.

Google doesn't want users to scroll down the page for the content; they want the content as quickly as possible. If our competitor site and our site have the same content and our competitor site has that content close to the top of the page and the users have to scroll down to find the content in our site, then there may be a chance that Google will give the importance to our competitor. So it affects the sites that don't have the content above the fold.

It's very common to place the ads above the fold for many websites, those ads also perform well. There is no affect of this algorithm change for the sites that place the ads to a normal degree, but it affects the sites that place ads to an extensive degree. It gets hard to find the actual content of the page if placing the ads goes much further. So this algorithm has the impact on the sites which have more ads above the fold or which have small amount of content above the fold. See the below figure.

According to Matt Cutts the initial January update of this algorithm had affected less than 1% of search queries globally and it affects English queries only. Matt Cutt said “If you believe that your website has been affected by the page layout algorithm change, consider how your web pages use the area above-the-fold and whether the content on the page is obscured or otherwise hard for users to discern quickly.”

If we want to know whether our website has been affected by the page layout algorithm then check how our website is displaying the content above the fold. For this we can use Browser Size Tool to see how our web page would look under different screen resolutions. Google has added this tool to analytics.


To check this tool in analytics, go to the content section - in-page analytics - browser size. This will display the page below the fold. If we want to know the percentage of visitors who can see the page, then click on anywhere on the screen or by controlling frequency using slider.

So it’s better to focus on delivering the best user experience on our websites rather than specific algorithm tweaks.

Link Wheel

Link wheel is a set of connected websites which are linked to a targeted website thus forming a wheel like structure. It is one of the useful tactics of seo which builds quality back links in turn helps to get huge traffic to your site. The wheel consists of unique web 2.0 sites like Squidoo, blogger, wordpress, etc.
The below figure represents link wheel formed by few of web 2.0 sites with Page rank 3 to 9.
 

In the above link wheel figure, Squidoo, blogger, wordpress, weebly, facebook, vox are some of the web2.0 sites. All these unique web2.0 sites are linked to one another and finally to main site i.e., your site in this figure.

Link wheel is a method of creating a new blog with few of web 2.0 sites on specific topics with targeted keywords. On these sites, one can create articles of their own and upload them. The content of the article should be unique with limited words up to 200. The content should link to one of the web 2.0 sites and also include one link to your site. Like-wise upload few articles to web 2.0 sites and make sure that one link should be connected to adjacent website with targeted keywords and one link to main web site. i.e. your site. Thus forming a structure called "Link Wheel".

The content should be user readable so that your site can attract huge traffic. The effectiveness of a link wheel depends on the number of quality backlinks from the sites.
Link wheel improves page rank of your site in search engines with quality back links from unique web sites. Link wheel creates good visibility with the unique and fresh posts on web 2.0 sites. Thus the publicity of your site increases by huge traffic and page rank gets improved in search engines.

When Does Google Display Alternative Titles and Descriptions?

When we type a search query there are chances that most of the times we see alternative titles and descriptions. Those titles and descriptions are expected by search algorithms based on search queries.  Depending upon the analysis of location of the query terms alternative snippets are generated by document retrieval systems.

The Way How Google Does Identify Rich Snippets

Following are some of the factors based on which Google classifies a best snippet:

1st Factor:

1.In reference to a search query paragraphs are recognized and a snippet is generated by calculating distances of recognized paragraphs.
2.A paragraph is identified by analyzing score and relying on length, distances of paragraphs.
3.As soon as a paragraph is chosen immediately snippet is generated which comprises of a large number of predetermined characters of preferred paragraph.

2nd Factor:

While 2nd factor is that depending on search query a paragraph is chosen and snippet is generated by counting location of query terms with in document.

How does Google decide upon snippets for search results when it chooses snippets from the content of pages?

Google displays meta description as a snippet at times only if it is well written with keywords included in it that are required for that page and has around 150 characters. Even there are chances that google sometimes displays a sentence that is well written from the content of a page.

Even though there are no words or phrases in meta description for the page which is optimized but if that page ranks well in search results then its meta description appears as a snippet. There are cases such as a page may not even have meta descriptions, or a page might have meta-description that is identical to every other meta description, or even a page might have very short meta description and is not at all descriptive.

Here are some clues that from where does Google displays content and when does it chooses to display content from a page:
1.If in case search terms appear on pages which have lengthy introductions or abstract then Google make a decision to draw content from start of a page to display it in search results.
2.If in case search phrases of ranking pages appear in conclusion of a page then Google displays content from conclusion of page as snippet.

Numerous Snippet Generation Algorithms:

Google depending on perception of search query may decide to use which algorithm to generate a snippet for that particular page. There are chances that Google looks at length of paragraphs that comprise query terms and distance of paragraphs either from start of page or end of page. Some documents such as scholarly literature may have a high metadata where as a blog or ecommerce page might have less meta data.

Location based rules and language based rules are the two ways by which Google decides a snippet.

Location based rules:

Location based rules are those where a snippet is chosen by relying on location of search queries in a page or a paragraph is selected either from beginning or end of a page. Each paragraph is ranked based on length and distance of paragraph either from one location that is start or end where search queries are present.

Beginnings of pages are chosen for snippets if page comprises of abstracts, executive summaries or comprehensive introductions. While to select a snippet from end of page it should either contain a conclusion or else summarization of that document.

Language dependent rules:

To select a snippet these are some of language dependent rules:

1.Percentage of punctuation characters in a paragraph.
2.A punctuation or preposition is used to end a paragraph.
3.Are words in paragraph lengthy?
4.How many bold or italicized words present in a paragraph.

 Even though a paragraph contains all search phrases there are chances that it may not be selected as snippet due to following reasons:

1.If a paragraph is very short.
2.In case if a paragraph is overly punctuated.
3.If a paragraph fails to maintain language specific rules.
4.If it has bold or italicized words above threshold.
5.Even if search query is too far from both ends of page.

A snippet is chosen if it scores above threshold for that particular page. And also if it maintain below rules:

1.Selected paragraph should contain predetermined number of words.
2.It should contain first 2 to 3 sentences of paragraph.
3.Either middle portion of page contains one of the search queries.
4.It can be either entire paragraph.

A snippet is important for a page as it determines users to click it from search results.

Do-follow Links vs No-follow Links

In search Engine Optimization the most common words are nofollow and dofollow links. This article will be useful for the SEO beginners to know how these links are important for the websites.

What is a DoFollow Link?

 Dofollow links allow spiders to follow a link. If you want to crawl a site by search engine spiders you can guide them with this dofollow links. The URL for the dofollow link is:
Anchor Text

We have to just add a special HTML markup inside the URL rel="dofollow" to the basic URL format. It is optional to use this attribute in the url. The url without dofollow attribute can also be crawled by search engine spiders.
The only benefit with this dofollow links is you can increase the Google page rank.

What is a NoFollow Link?

If you don't want to crawl a link by search engine spiders, you use this nofollow links. The main idea behind the nofollow links is to cut down on link spam. The URL for the nofollow link is,
Anchor Text

Thus, nofollow link is a link that search engine spiders cannot follow, as a result some SEO benefits won't be transferred to that link.
Placing a nofollow link at the top of the page has the more impact than placing it at the bottom of the page.

Types of No-Follow:
Robots Meta Tag: The URL is:                            

This means a search engine spider does not follow the links on the whole page.
Link Attribute: The URL is:
  
  This means search engine spiders not to count the link in terms of ranking pages.

Do-follow Links vs No-follow Links:

Google Page Rank is one of the important factors for sites and blogs. According to the site's importance and reputation Google gives the page rank. Page rank is a number given to a page which can be in between 1 to 10. This factor helps in determining page's rankings in the search results. Some of the factors like backlinks, inbound links, external links, internal links, no-follow links and do-follow links etc are taken into account to calculate page rank.

The following are some of the seo tactics to be considered which helps to increase your page rank:

Write High Quality Content

The content which you post should be fresh, unique and user friendly. Do not copy the content from any other site. By posting high quality content Google crawls your site thereby search traffic increases and ranks well in the SERPs. Update the quality content frequently so that page rank will be high for the original content and pages in your site. This is the first most important factor to increase the page rank.

 Make High Quality Backlinks

One of the factor search engine values the most is the backlinks. It is very much important to maintain a natural backlink profile by getting backlinks from quality websites. The high quality backlinks which we get should be a trustworthy site which helps to increase the page rank of your site.

Guest Posting

This is one of the best techniques to increase page rank and attract visitors. Write an article with unique content and submit it in the blog which has the option of guest posting. Make sure you guest post for a high page rank than yours then you can see the growth when there is page rank update. Hence guest posting is important for a page to be ranked.

Social Bookmarking

This is one of the factors to increase the page rank. There are many social sites in which you can share your site and can easily get free backlinks and traffic. The following are some of the popular social bookmarking sites: Facebook Twitter Google Plus Stumble Upon Digg Squidoo Delicious Hub Pages

Site Submitting

The best way to generate quality backlinks is to submit your site to popular directories which helps the search engine to index fast and boost your page rank. Some of the directories with high page rank are given below: DMOZ Yahoo Directory Ezine Article Article Base Go Article Link Exchange

Link Exchanging is one of the old methods to get traffic and increase your page rank. Contact the site owner whose page rank is high and has same niche as yours and ask him for link exchange. By this method you will get link juice, traffic and page rank. Keep Updating

Try to update your website with fresh and unique content. The more you post, the more Google will crawl and index your site and there will be more chances for your site to get high page rank. Forum Posting

Start posting in popular forum sites and answer the questions asked by the people. You can add signatures in the forums and get backlinks from forums. Hence traffic and page rank can be increased. Avoid using Black Hat Techniques

You will get banned from Google if you use black hat tricks. Stay away from those tricks and use white hat tricks to improve site's visibility and page rank. Some of the illegal tactics which you should never use for your site are: Keyword Stuffing Duplicate Content Paid Links Spammy Outbound Links Hidden Text
The above mentioned seo factors are helpful for your website to get good and high page rank.

Google Ad words Tips for Local Business

Google Adwords are often a best advertising method to your on-line sales. Getting Ads through Google may be a viable choice to get your web site to the highest of Google search results by with success bidding on keywords. Allow us to quickly take a glance at some effective recommendations on the way to use Google Adwords for your local business to generate and to improve your on-line sales.

Track Your Conversions

Any time the resource is being first you need to track the change rates. In transformation following specific decisive words will encourage you to meet the target objectives. Utilizing Google promotion statements you can screen the e-commerce transaction in web space. Investigate which keyword consolidation is getting higher ROI. Sorting out and concentrating on specific keyword is the route to auspicious connected business sector campaign.

Manage Your Ads and Bids

Create ad groups for multiple keyword variation relevant to your services and then manage the ads. Utilizing Google Ad expressions is the contrast between research group and sales group. This is there ought to be a contrast between item page and guests page. Offering methodology ought to be differ opposite the target customer.

Attractive Ads

The design of your ad will build an enormous distinction to your Adwords campaign. Due to this you can attract visitors to your website and however additionally get you a high CTR ranking thereby boosting your ad’s quality score, minimizing your cost-per-click (CPC), and guaranteeing your ads the next placement within the Google search results. This, in turn, ends up in a high ROI for your web site

Ad Extensions

Ad extension is to upgrade the effects of existing ads. So a large portion of the e business use item development advertisements. The ad extensions can show titles, images, snippets, and costs of your product. The site links are often helpful to show extra links bearing on your space of service and therefore the decision extensions ar meant for call-to-action functions.

Custom Landing Pages.

Most web site home owners do a big mistake of directing ad links to your home page. Instead of that you can add your ad links pointing to your landing page and few of them to necessary important pages of your website. The optimization strategy of specific keywords and anchor texts inform to your landing page.Backlinks are relevant to target urls.

What is SEO Co citation?

SEO Co citation: 

SEO Co citation is an identical measure used to establish a similarity in subject between two sites. The best example is, if site A is linked to site C and site B is also linked to site C, then site A and site B are related to each other, even though there is no direct relation. This relation between sites A & B gets stronger based on the number of links that they are linked identically.

In the above example sites A, B, C and D are related via co citation. There is no direct relation between them, but the sites that are linked to them tend to link to the other sites.

Want to know your websites co citation?

It's very easy to know our websites co citation. The 'similar pages' link that appears in search results next to 'cached' link is our site's co citation, means the sites that link to our sites tend to link to those sites as well. See the below figure.

If we want our website to rank high in SERP's we have to keep in mind about our linking neighborhood and co citation. Checking the pages where we are getting links from and who else are linked to those pages and checking whether those pages are related to our site will help us in better ranking.

Serious co citation services:

Some services that are related to co citation are as follows:

1.Directory/site research and locating.

2.Manual listing.

3.Link monitoring and evaluation.

4.Competitor analysis.

5.Link building.

6.Blogging.

Good and Bad examples of co citation:

Consider we have a site related to the sunglasses and we are looking for the back links. Suppose we bought a link in a page where our links looks like this:

Paid Advertisers:                 Online Casinos 

Sunglasses                           Gambling online

Cheap Viagra                      Cheap Drugs Online

Casino Betting                     Phentermine Cheap

Online Gambling                  Prescription Drugs

Here the search engines consider that our website is something related to gambling or drugs, because the page that we linked has the links that are related to drugs and gambling. This is a serious co citation and this is bad for rankings.

Coming to good co citation, if we got a page in directory pages like yahoo directory sunglasses page is great for our co citation. Because that page have the links related to sunglasses only and if we have a link in that page, search engines consider that our site is related to sunglasses and gives us the co citation of sunglasses. Now let us consider that we have a page in DMOZ also with the same companies that are listed in yahoo directory page then we have got some serious co citation with the right types of sites. By this good co citation we will get into the sunglasses neighborhood with other sunglasses sites. This will improve rankings.

   

How to Diagnose and Handle a Google Penalty

If you use unethical SEO techniques like black hat to improve your website ranking and traffic, Google easily identifies it and penalizes your site which is termed as Google Penalty. Website position (ranking) will drop down if site is penalized.

If your website traffic decreases drastically, don't assume that your site has been penalized. There may be several technical problems going on with your site. To check whether your site is penalized or not, just type site:yourdomain.com and link:yourdomain.com. If it doesn't display Url and Backlinks of your site in search results, if you find only a home page in search results then there may be a probability of Google Penalty.

To avoid Google Penalty, you must follow below guidelines:

 1.Don't use hidden links and duplicate content (Plagiarism).

 2.Avoid cloaking or sneaky redirects.

 3.Remove doorway pages created for search engines not for users.

 4.Avoid Keyword Dumping and don't link to bad or banned sites.

Check your webmaster tool account for warnings to know about unnatural links and doorway pages that exist in your site. If your site has affected with Google penalty then first thing you have to do is to identify the cause of Google penalty because if you violate any Google guidelines your site may lead to penalization.

After removing unnatural links and offensive content, submit reconsideration request to Google by visiting site http://www.google.com/support/bin/request.py. This is a manual process and it takes some time to verify your website by considering Google webmaster guidelines. If you set robots.txt file to avoid all bots or your server contains any configuration problem leads to blocking of your site in search engines.

Algorithm and manual are the two types of penalties you can receive. Algorithm penalty occurs when you violate Google terms of services. When you use irrelevant keywords, duplicate content and black hat techniques then manual penalty takes place. Website is completely thrown out of index, if it is affected with manual penalty.

Minus Thirty Penalty (-30 penalty): Thirty penalty affects your entire domain and it seems to be a manual penalty which drops your site in SERP. This penalty is incurred when your site contains thin original content and unnatural links. You can avoid -30 penalty by varying your anchor text and updating site with unique content.

Minus 950 Penalty (-950 Penalty): 950 Penalty affects few pages and your site suddenly goes down to bottom of search results. You can easily notice 950 penalty, by checking the keyword position of your site in SERP. So, use effective keywords and avoid keyword stuffing to get out of 950 penalty.

Extensive two way link exchange leads to Google penalty. Buying and selling links comes under link spamming, Google detects all these techniques easily and either it penalizes or bans your website.

Google Ranking Factors For A Site

Search Engine Optimization is a process which helps a site in achieving Google ranking that is through increasing quality and quantity of traffic with the help of Search Engines such as Google, Yahoo, and Bing etc. SEO is not a one day task, it requires time and patience. It helps a site to be search engine friendly by making it to crawl and rank in search engines.

Important Google Ranking Factors:

Following are some of the Google ranking factors which are to be considered before optimizing a website:

Here are the points that are to be studied carefully for structure of website:

1.We need to make sure by checking complete navigation of website that each and every page is linked correctly and exact ‘anchor text’ is used.

2.Search engines never consider Flash, Frames, Funky Java Scripts etc., so it is better to avoid them.

3.It is important to write suitable Title and ‘Meta tags’ to rank well in SERPs.

4.Check out for canonicalization issues with the website and to get maximum benefit from link juice it is important to use ‘301 redirect’ to redirect website to a single url.

5.Content of the website need to be analyzed according to ‘Keyword Density’.

6.Depending on targeted ‘Keywords’ domain name should be analyzed.

7.Redirects should be maintained to a minimum number on the site.

8.Ensure whether there are any ‘duplicate pages’.

9.‘Robots.txt’ files code need to be checked carefully.

10.Sitemap .html and .xml files are to be created properly.

11.Examine the site for ‘broken links’.

12.To get full flow of link juice for a site a well balanced site structure has to be maintained.

13.Verify crawl errors if there are any in website.

14.Site speed has to be maintained at good level.

15.Check out the site for ‘Do-follow’ and ‘no-follow’ links.

16.Outbound links for a page has to be maintained.

With the help of all these factors that Google considers for a site it is able to give good search results.

Important factors that are considered for ranking by all search engines are:

1.Check whether main Search keyword exists on the page:
It is considered by all search engines that primary keyword must be present on the webpage. If we want to rank for any particular keyword then it should be presented on page as text but not as images.

2.Keyword Density has to be verified on a page:
Keyword density is nothing but to check the number of times a particular keyword is repeated and it is examined by all search engines. A good keyword density has to be maintained that is ideal ratio of content to keyword should be 3 to 5 %. But keyword should not be spammed and content should be written for users but not for search engines.

3.Fresh Content has to be maintained on site:
It is important to maintain fresh and quality content on site as Google loves fresh content and also shows last date of crawl in search results. It is important to note that quality content has to be written for users and not for search engines.

4.Relevancy of the website:
It is important to maintain relevancy of webpage according to search queries to rank well in SERP’s. So it is essential to maintain relevancy while writing content for a webpage. Google considers local factors for relevancy of a site, so it is necessary to maintain local keywords in content which is known as ‘local Seo’. It is also crucial to check for Latent Semantic Indexing as Google started giving importance to synonyms of search queries also.

5.Domain Popularity is another important factor:
Domain popularity is another important factor that is considered while ranking web pages by search engines. When a domain is more popular then there are chances of ranking high for the search queries related to its niche. So it should be noted to have good domain popularity to rank better in search engines rather than considering age of the domain.

6.Page Popularity:
Page popularity and domain popularity are similar in all but the only difference is that a web page will have popularity even though a domain has less authority.  Even though there are many pages in a website sometimes there are chances that a particular page of a site will get more popularized than others in search engines.

7.Social Media Appearance:
Social Media appearance of a site is an essential factor for ranking well in google. In these days as social media has lot of importance so every website need to make its entry in Social Media so as to gain love of Google. It is important to have followers from Social pages to our site and also need to maintain certain points while prompting pages or services in these social pages.