1. Targetting the Wrong Keywords
This is a blunder many people make and worse is that the experienced SEO experts make it. People choose target keywords that in their opinion are descriptive of their website but the average visitors just may not search them. For example, if you have a relationship website, you may find that “relationship guide” keyword does not work for you, even though it has the “relationship” keyword in it, while “dating advice” keyword works like a fascination. Choosing the most appropriate keywords can make SEO campaign top or down in search results. Even if you are very resourceful, but you can't think on your own of all the great keywords then a good keyword tool, like Website Keyword Suggestion tool will help you find good keywords for your site.
2. Ignoring the Title Tag
Leaving the title tag as empty is very common. Title tag is most important place to have a keyword, because it helps not only in optimization but also displays in the search engine results as your page title.
3. A Flash Website Without a HTML Alternative
Flash may look good for the website but not to search engines and users. If you indeed urge that your website is Flash-based and you want search engines to index your site, use html version. Search engines don't like to index Flash websites because a spider can't interpret Flash content and consequently can't index it. Flash websites can be optimized and the several ways to this optimization are as follows:
1.Input Meta Data
2.Provide Alternative Pages
3.Flash Search Engine SDK
4.SE-Flash.com
4. Java Script Menus
Using JavaScript for navigation of your pages as long as you understand that search engines do not index JavaScript therefore we should build our pages accordingly. If your page consists of JavaScript menus and if you want all your links to be crawlable then build a sitemap.
5. Lack of Consistency and Maintenance
If you want to be on top of the search results, you need to permanently optimize your website, keep in track of competition and changes in the search engine ranking algorithms.
6. Concentrating too Much on Meta Tags
So many people think SEO is about writing your meta keywords and description correct! In fact, meta tags are becoming a matter of the past. By creating the meta keywords and descriptions don't except to rank your page well in search engine only because of this.
7. Using only Images for Headings
Many people consider that an image gets more impressions than text for head of a page and sub-headings. Of course, an image can make your site look more specific but in terms of SEO images headings and subheadings are big mistakes because h1, h2 tags and menu links are important in SEO. If you are afraid that your headings look horrible, try to change them in a style sheet.
8. Ignoring URLs
Many people underestimate how important a good URL is for a page or website. Dynamic page URL names are still very often but without a keyword in the URL is more a rule than an exception. It is possible to rank high in search engine without keywords in the URL but being equally important is having keywords in the URL gives you an added advantage over your competitors. Keywords in URLs is important for search engines like MSN and Yahoo! but even with Google their comparative importance is high, so there is no excuse for having keyword-less URLs.
9. Backlink Spamming
It is a common illusion that more backlinks are always better for ranking purpose and because of this seo experts resort to link to any group of web sites which could lead to getting your site banned. In fact, you need quality backlinks for ranking your site high.
10. Lack of Keywords in the Content
First you should add content related keywords, then modify your content and put them in right place wherever it makes sense and increase weight of the keyword by making them bold or highlighting them.
This is a blunder many people make and worse is that the experienced SEO experts make it. People choose target keywords that in their opinion are descriptive of their website but the average visitors just may not search them. For example, if you have a relationship website, you may find that “relationship guide” keyword does not work for you, even though it has the “relationship” keyword in it, while “dating advice” keyword works like a fascination. Choosing the most appropriate keywords can make SEO campaign top or down in search results. Even if you are very resourceful, but you can't think on your own of all the great keywords then a good keyword tool, like Website Keyword Suggestion tool will help you find good keywords for your site.
2. Ignoring the Title Tag
Leaving the title tag as empty is very common. Title tag is most important place to have a keyword, because it helps not only in optimization but also displays in the search engine results as your page title.
3. A Flash Website Without a HTML Alternative
Flash may look good for the website but not to search engines and users. If you indeed urge that your website is Flash-based and you want search engines to index your site, use html version. Search engines don't like to index Flash websites because a spider can't interpret Flash content and consequently can't index it. Flash websites can be optimized and the several ways to this optimization are as follows:
1.Input Meta Data
2.Provide Alternative Pages
3.Flash Search Engine SDK
4.SE-Flash.com
4. Java Script Menus
Using JavaScript for navigation of your pages as long as you understand that search engines do not index JavaScript therefore we should build our pages accordingly. If your page consists of JavaScript menus and if you want all your links to be crawlable then build a sitemap.
5. Lack of Consistency and Maintenance
If you want to be on top of the search results, you need to permanently optimize your website, keep in track of competition and changes in the search engine ranking algorithms.
6. Concentrating too Much on Meta Tags
So many people think SEO is about writing your meta keywords and description correct! In fact, meta tags are becoming a matter of the past. By creating the meta keywords and descriptions don't except to rank your page well in search engine only because of this.
7. Using only Images for Headings
Many people consider that an image gets more impressions than text for head of a page and sub-headings. Of course, an image can make your site look more specific but in terms of SEO images headings and subheadings are big mistakes because h1, h2 tags and menu links are important in SEO. If you are afraid that your headings look horrible, try to change them in a style sheet.
8. Ignoring URLs
Many people underestimate how important a good URL is for a page or website. Dynamic page URL names are still very often but without a keyword in the URL is more a rule than an exception. It is possible to rank high in search engine without keywords in the URL but being equally important is having keywords in the URL gives you an added advantage over your competitors. Keywords in URLs is important for search engines like MSN and Yahoo! but even with Google their comparative importance is high, so there is no excuse for having keyword-less URLs.
9. Backlink Spamming
It is a common illusion that more backlinks are always better for ranking purpose and because of this seo experts resort to link to any group of web sites which could lead to getting your site banned. In fact, you need quality backlinks for ranking your site high.
10. Lack of Keywords in the Content
First you should add content related keywords, then modify your content and put them in right place wherever it makes sense and increase weight of the keyword by making them bold or highlighting them.
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