Trust Rank of a Website

Trust rank is one of the important factor that Google uses in determining the website rankings. Google Trust rank is an algorithm used to determine how trustworthy a given website is. Trust rank is a numerical value given by the search engines based on the backlinks and the content on your site. A high trust rank has impact in the rankings. You can rank high if Google trusts you.

Trust rank also determines whether Google can trust the page rank of your website or not. If Google doesn't trust your website, it assumes the page rank of your website is obtained by manipulation. Trust rank determines the websites which are spam and which can be trusted. The sites which are good will have high trust scores and poor trust scores can be seen in spam sites.

Trust rank consists of the following parameters:

1.The Age of the Domain: 
Use old domains instead of new ones. Search engines rely on this factor because the age or history of the domain cannot be changed in SEO. The trust rank will be decreased if you use new domains.

2.Quality of Content: 
Produce high quality content rather than duplicate content. The content should be unique and user friendly. Quality backlinks are based on unique content.

3.Quality of Backlinks: 
The quality of backlinks is important than quantity of backlinks you generate to your website. The bulk of paid links may increase your page rank but it will lower your trust rank and also affects the rankings. Your site may be penalized due to the backlinks from obscure websites.

4.Fresh Content: 
You can attract users more by adding fresh pages. Update your site with fresh content as frequently as possible.

5.Website Traffic: If you have more visitors then the traffic of your site increases and gets higher trust rank.

How to Check Trust Rank?
You can check your website's trust rank by using few tools. Trust rank checker is used to show the trust rank of a website using 1000 point system. You can rank in top positions if you have high trust rank. If your trust rank is more than 3 then your site has good trust in search engines. If the trust rank of your site is from 4 then it is very good and if it is more than 5 then your site has excellent trust.

How Quality Backlinks with High Trust Rank can Raise your Site's Rankings?
 Quality backlinks is one of the factors which could influence the trust rank of your website. Your website can get quality backlinks if you implement a proper link building strategy. The backlink which comes to your site is said to be good if it has high traffic, quality content, low alexa rank and high domain authority.

The sites which rank top for your targeted keywords have trust with Google and they can help your website also to get trust. If your site has higher trust rank then the authority of your website also increases. Hence if your site has quality backlinks with high trust rank then it ranks well in the search results.

Conclusion:
A website with low trust rank can have high page rank and a website with low page rank could have high trust rank. Trust rank determines your actual rankings and trust levels granted to your site on the internet. Hence trust rank factor is important in ranking high in the search results.