Search Engine Optimization is a process which helps a site in achieving Google ranking that is through increasing quality and quantity of traffic with the help of Search Engines such as Google, Yahoo, and Bing etc. SEO is not a one day task, it requires time and patience. It helps a site to be search engine friendly by making it to crawl and rank in search engines.
Following are some of the Google ranking factors which are to be considered before optimizing a website:
Here are the points that are to be studied carefully for structure of website:
1.We need to make sure by checking complete navigation of website that each and every page is linked correctly and exact ‘anchor text’ is used.
2.Search engines never consider Flash, Frames, Funky Java Scripts etc., so it is better to avoid them.
3.It is important to write suitable Title and ‘Meta tags’ to rank well in SERPs.
4.Check out for canonicalization issues with the website and to get maximum benefit from link juice it is important to use ‘301 redirect’ to redirect website to a single url.
5.Content of the website need to be analyzed according to ‘Keyword Density’.
6.Depending on targeted ‘Keywords’ domain name should be analyzed.
7.Redirects should be maintained to a minimum number on the site.
8.Ensure whether there are any ‘duplicate pages’.
9.‘Robots.txt’ files code need to be checked carefully.
10.Sitemap .html and .xml files are to be created properly.
11.Examine the site for ‘broken links’.
12.To get full flow of link juice for a site a well balanced site structure has to be maintained.
13.Verify crawl errors if there are any in website.
14.Site speed has to be maintained at good level.
15.Check out the site for ‘Do-follow’ and ‘no-follow’ links.
16.Outbound links for a page has to be maintained.
With the help of all these factors that Google considers for a site it is able to give good search results.
1.Check whether main Search keyword exists on the page:
It is considered by all search engines that primary keyword must be present on the webpage. If we want to rank for any particular keyword then it should be presented on page as text but not as images.
2.Keyword Density has to be verified on a page:
Keyword density is nothing but to check the number of times a particular keyword is repeated and it is examined by all search engines. A good keyword density has to be maintained that is ideal ratio of content to keyword should be 3 to 5 %. But keyword should not be spammed and content should be written for users but not for search engines.
3.Fresh Content has to be maintained on site:
It is important to maintain fresh and quality content on site as Google loves fresh content and also shows last date of crawl in search results. It is important to note that quality content has to be written for users and not for search engines.
4.Relevancy of the website:
It is important to maintain relevancy of webpage according to search queries to rank well in SERP’s. So it is essential to maintain relevancy while writing content for a webpage. Google considers local factors for relevancy of a site, so it is necessary to maintain local keywords in content which is known as ‘local Seo’. It is also crucial to check for Latent Semantic Indexing as Google started giving importance to synonyms of search queries also.
5.Domain Popularity is another important factor:
Domain popularity is another important factor that is considered while ranking web pages by search engines. When a domain is more popular then there are chances of ranking high for the search queries related to its niche. So it should be noted to have good domain popularity to rank better in search engines rather than considering age of the domain.
6.Page Popularity:
Page popularity and domain popularity are similar in all but the only difference is that a web page will have popularity even though a domain has less authority. Even though there are many pages in a website sometimes there are chances that a particular page of a site will get more popularized than others in search engines.
7.Social Media Appearance:
Social Media appearance of a site is an essential factor for ranking well in google. In these days as social media has lot of importance so every website need to make its entry in Social Media so as to gain love of Google. It is important to have followers from Social pages to our site and also need to maintain certain points while prompting pages or services in these social pages.
Important Google Ranking Factors:
Following are some of the Google ranking factors which are to be considered before optimizing a website:
Here are the points that are to be studied carefully for structure of website:
1.We need to make sure by checking complete navigation of website that each and every page is linked correctly and exact ‘anchor text’ is used.
2.Search engines never consider Flash, Frames, Funky Java Scripts etc., so it is better to avoid them.
3.It is important to write suitable Title and ‘Meta tags’ to rank well in SERPs.
4.Check out for canonicalization issues with the website and to get maximum benefit from link juice it is important to use ‘301 redirect’ to redirect website to a single url.
5.Content of the website need to be analyzed according to ‘Keyword Density’.
6.Depending on targeted ‘Keywords’ domain name should be analyzed.
7.Redirects should be maintained to a minimum number on the site.
8.Ensure whether there are any ‘duplicate pages’.
9.‘Robots.txt’ files code need to be checked carefully.
10.Sitemap .html and .xml files are to be created properly.
11.Examine the site for ‘broken links’.
12.To get full flow of link juice for a site a well balanced site structure has to be maintained.
13.Verify crawl errors if there are any in website.
14.Site speed has to be maintained at good level.
15.Check out the site for ‘Do-follow’ and ‘no-follow’ links.
16.Outbound links for a page has to be maintained.
With the help of all these factors that Google considers for a site it is able to give good search results.
Important factors that are considered for ranking by all search engines are:
1.Check whether main Search keyword exists on the page:
It is considered by all search engines that primary keyword must be present on the webpage. If we want to rank for any particular keyword then it should be presented on page as text but not as images.
2.Keyword Density has to be verified on a page:
Keyword density is nothing but to check the number of times a particular keyword is repeated and it is examined by all search engines. A good keyword density has to be maintained that is ideal ratio of content to keyword should be 3 to 5 %. But keyword should not be spammed and content should be written for users but not for search engines.
3.Fresh Content has to be maintained on site:
It is important to maintain fresh and quality content on site as Google loves fresh content and also shows last date of crawl in search results. It is important to note that quality content has to be written for users and not for search engines.
4.Relevancy of the website:
It is important to maintain relevancy of webpage according to search queries to rank well in SERP’s. So it is essential to maintain relevancy while writing content for a webpage. Google considers local factors for relevancy of a site, so it is necessary to maintain local keywords in content which is known as ‘local Seo’. It is also crucial to check for Latent Semantic Indexing as Google started giving importance to synonyms of search queries also.
5.Domain Popularity is another important factor:
Domain popularity is another important factor that is considered while ranking web pages by search engines. When a domain is more popular then there are chances of ranking high for the search queries related to its niche. So it should be noted to have good domain popularity to rank better in search engines rather than considering age of the domain.
6.Page Popularity:
Page popularity and domain popularity are similar in all but the only difference is that a web page will have popularity even though a domain has less authority. Even though there are many pages in a website sometimes there are chances that a particular page of a site will get more popularized than others in search engines.
7.Social Media Appearance:
Social Media appearance of a site is an essential factor for ranking well in google. In these days as social media has lot of importance so every website need to make its entry in Social Media so as to gain love of Google. It is important to have followers from Social pages to our site and also need to maintain certain points while prompting pages or services in these social pages.
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