Why SEOs Need To Stop Automating Email Outreach For Links

In off-page technique of SEO, link building process is a time taking, so this link building process may be tempting to take shortcuts. But in email outreach process should always take the time to do.

Email Outreach Method

In terms of SEO industry, Email outreach process is preoccupied with automating. But this method is most commonly used by webmasters.

What is the correct email template we have to use to get back links?

This is common technique for couple years back. It fills our mail inbox with flurry of guest blog requests on daily basis. But now a days, group-on promotions are huge when compare with guest blog request.

So need to follow some simple tips, how to approach with email outreach. With below tips, it will cut down the spam emails to recipients.

Stop Over Automating

First stop sending mass emailing to 500 id’s with the same matter and same template. It will get good results. Instead of thinking about how can create time saving email template, think of which automation tools need to use.

First step is identifying a list of potential publications, websites or tools to get content featured within. BuzzSumo is a best tool for finding themed websites of your content. Then find out editor or columnist of that content then send them to email about your content. Invest time to create good content that reach directly to publications.

Crafting Email Pitch

After preparing content, it’s the time to start crafting email pitch. This means content should be share with themed publications only. So try to find themed publications and send them emails.

Email Template Tips

• Outreach email template should be within 190 words.
• Addressing the recipient with the name only.
• Should be clear brief introduction about yourself and your client’s info.
• The email pitch must be share direct point instead of unnecessary points.
• Never send full length information at first time only until we get the response from recipient.
• Use some bullet points to reach your content clearly to recipient.
• Make sure to tell the benefits of your content to publishers.
• In email, subject name not exceed 55 characters and the name includes content idea.

Conclusion

Be realistic with publications about your content and stop over automating email outreach.

Bing Ads Introduces Bulk Editing In Web UI

Bing Ads Offering New Bulk Editing Tools

As per Bing recent announcement, Bing ads introducing bulk editing in web UI and as well as we can review up to 1 million keywords, 5 lakhs ads, and 2,50,000 ad groups within the Web user interface or account. With this tool, Bing ad manager can manage the account easily with the campaigns without confusion.

This option is available in edit menu option in the keyword and campaign tabs. This tool will show the preview option for your changes. With this preview option we can take the decision whether go with the changes or not.

Previous tools are time consuming process to increase the bid to low performing keywords individually or increase the daily budget to all campaigns. To decrease this process, bing introduce bulk editing tools.

With Bing bulk editing, changes will done quickly and we can navigate from page to page after edit the changes. Now bulk editing tool available for only keywords, campaign budget and status changes. In future this tool may work also for ads and ad-groups as well.

Bulk Editing Tool Working Areas

• Keywords : Bids, destination URLs, status
• Campaigns: Budget changes, status changes

Bing ads also announced as, will work on notable feature like control over geo-targeting.

Best Practices to Create Content Marketing Strategy From Existing SEO Content

How to Create a Content Marketing Strategy From Existing SEO Content

If any organization is following successful SEO strategies, those are creating great content to customers search. Here many people getting doubt as this successful content should be reused in their accounts like social media, email marketing, white papers and in e-books? Yes, we can use that content. But need to processed important note should be made.

SEO Is a Content Marketing

To get more traffic to our website or page from search engines content must be great, relevant and valuable to targeting audience. That content must be provides the solutions or answers for their questions or doubts. The main target of content marketing is driving more traffic to website, better user engagement with your website (i.e., time) and increasing conversions to the websites. These are every SEO goals as well as content marketing.

Share on Social Media

Publishing the organization with great successful content in websites and this content will reach the relevant and valuable audience successfully. We can share the same content in social media accounts where our valuable customers are active. Don't share others content or competitor content which tells about their own brands. Concentrate on your own brand sharing, this must be get back your customers back to your organization.

This strategy of sharing your good content in website pages as well as in social media, it will be increase search visibility and social visibility. Resulting is increasing in traffic from search as well as from social media.

Promote Through Email Marketing

We can promote great and successful content through email marketing also. But don’t use full length article as it is. Use a question to tempt your audience or customers to click through to your website. Use some extra content that must be engaging your customer in website.

Don’t include too much information in email content like awards, project completion or hiring etc. email marketing goal is drive new customers to our organization as well as repeated customers.

Convert into Whitepapers and E-Book

It is a good idea to engage your customers with your website. Publish your great content with the help of whitepapers or e-book format. These are in the format of downloading option. So user has a chance to download the content and read.

Google’s Panda 4.1 Update and Rolling Out

Google’s Panda 4.1 - 27th Panda Update - Is Rolling Out

Google team recently announced as it’s latest version of Panda 4.1 which is 27th panda update. It is going to develop algorithm with penalize of thin or poor content from ranking well. This updated algorithm released.
As per the Google+ post, this updated algorithm going to rolling out slowly this week and it will continue to next week, before being complete. As per the Google news, this updated algorithm will be effect about 3 to 5% on search queries depending on location.

Is There Any Effect From This Latest Release?

Google team saying that, this algorithm assume to be more accurate. It will be rank more high quality and medium sites to be rank better.
As per Google official post: “Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.”

New Chance For Some Sites and New Penalty For Others

As per this panda 4.1 update, penalized website which was effected by previous algorithms may have the chance to emerge, If they made the right changes to websites. It is a best time to changes the websites with Google suggestions which are hit by previous panda updates. If done with the right changes, websites traffic will increase by the next week.
But if not update the websites even new sites, there is a chance hit by this panda 4.1 update. So be ready with the right changes to old websites as well as new websites.

About That Number

Why it is calling Panda 4.1? Because previous panda update was 4.0, after this immediate update is Panda 4.1. Panda 4.0 doesn't make big changes that’s why Google rolling out Panda 4.1.

Intersection Of Search & Social

"Search and social"are popularly being used in the same phrase. There are two major factors involving search and social: Social media has been merged into search results and people are searching the results through social networks. Is this factor effect on market?

Social Signals Help Define Authority

Daily 0.5 billion tweets and 2 billion Facebook updates are indexed by Bing. Bing, LinkedIn, Klout, these all are merged and now they are looking at Google+ data. There it has a lot of information!
According to Forrester, Bing helps to determine the authority of these social signals by using all these Social Network Sites.

The search engine always thinks to give the accurate information to the people from the best content writers, basing on that social networks can determine who/what it is actually.

Forrester noticed that rankings have the influence of the social signals, but it only considers a part of an overall pattern. To figure out whether it positively has value, they may attempt to rank it higher and see what happens.

He did, but however the likes and tweets are not having a direct connection between numbers to get rankings. So Bing has to decide what type of social content is useful for ranking.

Top 5 Search Engines See Search Traffic Drop By As Much As 31% Since December 2013

A latest update from Shareaholic state that the top 5 search engines (Google, Bing, Yahoo, Ask.com and AOL) experienced reduction in search traffic since Dec 2013.

By using data from Dec 2013 – May, 2014, Shareaholic assessed percentage listings on search engine traffic from more than 300 thousand publishers reaching the users of more than 400 M monthly distinct individual’s.

The below report shows that Google search traffic decreased by 17% from December – May this year



The search engines like Bing, Yahoo, Ask and AOL saw reduction in traffic contrast to Google, especially yahoo and Bing faced 31% decline.



According to Shareaholic, Google get 17% more traffic than search engines Bing, Yahoo, Ask.com and AOL, but less occupied than other search engines.

From the report:

Google searches are quick to dump site which are not useful to users to solve their current problems - bounce rate on average is 61.26%. The average visit per visit 2.34 by Google fans is very less
Shareaholic claimed that search engines such as Ask.com, Bing and Yahoo have higher engagement rates and less bounce rate and more average rate per visit.

Search Engine User Engagement Rates (December 2013 – May 2014):

Google To Warn Searchers When A Mobile URL Redirects To The Homepage

Google search says the website owners don’t irritate mobile searchers. We can see this message at the back a new caution that Google is showing in mobile search engine results.
In the latest post in Google webmaster blog alerted website owners that these messages will shown to Smartphone searchers know if Google believe that site has a faulty redirect in place that sends to home page instead of clicked link by searcher.

Google says that this alerts for users who are frustrated by landing in irrelevant pages and to help webmasters fix redirects. This will display in our US English search engine results, whenever we detect that mobile searches are e redirected to irrelevant page instead of the page they asked for and we may note such results below. You can click on “Try anyway”, if you want continue to the page.

By above Google example, the warning message displays with the Smartphone search results, and may dishearten user from clicking it.

Google not just caution the users but also help the webmasters to fix the problems. The GWT offers information about faulty redirects upsetting Smartphone mobile phone crawling in Crawl Errors section.

Now Going HTTPS/SSL Will Boost your Ranking in Google

Google declared that Now-a-days they are using HTTPS/SSL as a ranking signal in search algorithm. When ranking signal is highly weak then webmasters should not show much interest about it, but now it is indeed a signal. Google announced that they are starting to use HTTPS/ SSL as a ranking signal. Google can add slight signals and also it had an impact on less than 1% of global queries. Google said HTTPS/ SSL having less weight when it is compared to panda signal.  Hence Google decided to strengthen this ranking signal over time to support all website holders to switch to HTTPS.

Here we have two questions, they are:
1.  If you have SSL already then what should you do?
2. Is there a negative side to going SSL?

1.  If you have SSL already then what should you do: This ranking boost is only useful to the HTTPS pages. Normally, HTTPS is only present in checkout pages but not in product and content pages etc. Hence you need to make your total domain name, URLs, and all the files to HTTPS. This will take time because you need to test and then test, to confirm the HTTPS certificate doesn't show any type of errors (image, video and other) to your clients.

2. Is there a negative side to going SSL: Google has told us many times that if you switch your site correctly, there is no problem at all. Google said that before there was an HTTPS boost there is no issue in a negative way for going HTTPS. In 2012, Matt Cutts supported users to go SSL with their sites. Google also enhanced Webmaster Tools to support HTTPS vs HTTP reporting.

Google gave some advices, they are:

• Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
• Use 2048-bit key certificates
• Use relative URLs for resources that reside on the same secure domain
• Use protocol relative URLs for all other domains
• Check out our Site move article for more guidelines on how to change your website’s address
• Don’t block your HTTPS site from crawling using robots.txt
• Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag.

Google also offers you use Qualys Lab tool to test your HTTPS pages and certificates.

Are You Worried About Negative SEO? Here Is How To Take Action

Webmasters not only have claimed negative SEO works, they are saying that now a days it is very easy to execute when compared to olden days. Present, if you are bothered about negative SEO, which apparently many of you are. Hence you have to do something about it.
Now, already if you were hit, you need to do more work than what is described below. You have to use both webmaster tools and third party link tools to evaluate your links and what to get rid of.
But for those who are like me, right now they do not have any ranking problems. But maybe a little bit troubled over negative SEO then weekly you can check a single report. You can get this single report in Google webmaster tools, check this report in every week and manage your links here.
When you login to Webmaster Tools, you can go to your link report and download the latest links. Look at them all manually and reject the links you do not want.




This report won't display your latest links but it should be enough to stay on top of your most recent links. These links are the ones you need to stay on top, hence that negative SEO doesn't reach and bit you.
For the rest of the thing, you have no need to worry. Only you need to focus on what you can control and if Google slips up, it will finally start to hurt their market share and search quality.

32 Ways to Trip a Google Spam Filter

Spam penalties of Google can be automatic and with these penalties, you will be informed by a way of warning in Google Webmaster Tools. Unluckily, you may not always know that you have skipped a spam filter, when the penalty is algorithmic. Generally those Google spam penalties are difficult to analyze because they can be keyword exact down to the page level of a website.
Here are 32 ways to skip a Google spam filter, those are:
1. Register a domain with a trademarked word in the name with the purpose of profiting off of ad revenue by "repurposing" content deleted from a competitive site.
2. Register domain name that is an incorrect version of a famous website, brand or online rival in an attempt to abuse search referred traffic.  
3. Secretly place associate cookies on computers when seeing or distributing content on the site.
4. For example, spammer puts a URL to mock image then that gives link cookies on the computers of forum visitors.
5. When guests strike the homepage to enter into website from search engine, use irrelevant redirects. 
6. All initial navigation need Flash, Java or JavaScript to function, particularly when connected with insufficient textual content on pages to mix-up contextual search signs.
7. Currently the homepage displays as a "splash page" or else thin content document, change the homepage URL frequently with a new file name, and don't worry to redirect the old homepage URL.
8. Use frames on both effective categories and critical landing pages.
9. Target demographics on social networking sites and communicate people with conspicuous advertisements.
10. In URL construction, include numerous ampersands, session IDs or user IDs and do not canonicalize to disconnected URLs.
11. Ping server site gives new contact warnings to provide the illusion that there is a stable flow of new content on each page.
12. Use similar title tags for most of the pages in the site and never change the title tags.
13. In the search results, error pages can create "Session Expired" knowledge for visitors, when they referred the site.
14. The 404-Page "File Not Found" error changed as a 200-status OK response code to crawlers.
15. Only use "Click Here”,"Read More" or other unnecessary phrases for anchor text links.
16. Use site wide navigational constructs such as:

• dropdown
• pop-up
• flyover boxes

To obfuscate contextual relevancy signals for crawlers.
17. Now a days hidden and small text are determined only to web crawlers.
18. Engage in "keyword stuffing" and also use insignificant keywords in Meta tags.
19. Buy concluded domains with huge traffic histories and redirect to irrelevant web content.
20. It was generated by machine using search query so that content inserted dynamically.
21. Browse other websites content and added it on "doorway pages" during the site.
22. Frequently search engine presents dissimilar content, when people visiting the site.
23. Compete in "link farms" or "free for all" link exchanges that have a huge number of distinct topics directing visitors to various URLs on every page within the site.
24. Duplicate the similar content across different sub domains otherwise devoting in search engine friendly load balancing methods.
25. Invite and permit for comment spamming on many of pages within the site.
26. Don't link out to any other sites or predominantly link to uncertain sites with highly detailed anchor text.
27. Create hundreds of characters to "echo" social signals across various social sites.
28. Hide links in images are "off screen" to site visitors.
29. Buy links or embed links, which are irrelevant web tools or widgets.
30. Try to cozy upto sites and that are mostly link to off-topic topics, for example casinos or online pharmaceuticals.
31. Unfortunately introduce many of new and extremely searchable trending phrases into the body copy of inactive old articles.
32. Put a headshot of Google's Matt Cutts on unattractive pictures or create a video with the Google spam chief's image.

Why Google Changes Your Titles in Search Results

Everyone knows that page title takes a major role in the Google search results.
A significant title can get high number of clicks and also more traffic to your site, whereas a poor title can cause people to skip over your website and visit another site of your competitors.
Hence in search results, how does Google choose exactly what they will use for the title of your page? Is it determined by schema? Or else, Is this determined by particular heading tags (H1s or H2s)?
Google's honored Engineer Matt Cutts illustrates that why Google changes your titles? in webmaster help video.
Many of the webmasters don't understand that Google doesn't display exactly the title tag for particular page. It is not new that Google always change the title tags. There are a less number of reasons to why Google will choose a title apart from webmaster’s title tag.
"When we try to select the title to display in the search results, we are looking for a succinct description of the page that's also relevant to the query," Cutts explained.
Google looks for three things, which are:

1. Something relatively short.
2. A high-quality description of the page and perfectly the site that the page is on.
3. That it's somehow related to the query.

"Hence if your existing HTML title fits those principles, then often times the default will be to just use your title" Cutts said.
"In an ideal world it will exactly illustrate the page and the site, it would be related to the query and also be short."
All webmasters doesn’t write high quality titles for search engines. In some cases you wonder why Google choose an odd or even completely wrong title for a webpage, when it isn't in the title tag or the page's title.
There are the different ways Google selects a title for a page in their search results, Cutts said.
"Now if your present title doesn't match to user’s query, then a user who types in something and doesn't see something related to their query or doesn't have a better idea about exactly what this page is going to be, is less likely to click on it. So in those different cases we might dig a little bit deeper," Cutts said. "We might use content on your web page," he said.
"We might look at the links that point to your page and include some text from those links. We might even use the Open Directory Project to evaluate what a good title would be. We are searching for the high quality title that will help the user or else that's what they are looking for." Cutts also said how you can try and change your titles for particular keywords you feel a searcher is going to search for.

Google Updates Site Move Guidelines

If you have ever had to move a website, maybe you have been faced with the fear that Google might not discover that the website is new. It will face many issues in the search results until they manage to figure out what happened.
In the issue of moving sites, Google has amended their instructions to help webmasters. It is also including concerns that might arise due to moving a site to responsive design.
And it has amended information to include moving a site without changing URL, for example if you were to go to another hosting provider that was able to maintain the old URLs together. Or else when it comes to moving a site that has entirely new URLs then Google goes into quite a bit of detail on how webmasters should record old URLs to new. Here remember the things to fix any stragglers that someway get forgotten in the transition.
If you have a website that serves various URLs for mobile users in opposition to desktop users and also remember that Google has new smartphone proposals for webmasters that specify exactly how to face these kinds of situations. It is also helpful to know the benefits of using responsive design to reduce these problems.
In Google Webmaster Tools, when you move your site then you have to use Google's change of address tool. You need to have both old and new sites, domains will be verified.

Spam Link Building Tactics

Link builders have a terrible reputation for hunting fad tactics, looking to build fast and simple links designed to control search engines, scaling their processes as much as possible to build link after link. This idea generated from the link building arms race pre-Penguin, which was very tough to shun within SEO. If you are in a competitive position, odds are your competitors and they were engaging in uncertain link building tactics during this era. Examples for Spam Link Building Tactics:

• Blog Comments
• Press Releases
• Reciprocal Linking
• Directories
• Guest posting

These tactics should be used to scale a link building campaign and every tactic is an important tool within a natural, intelligently done link building project.

Blog comments:

Everyone with any appearance of a blog hates blog comment spam with a passion. This blog comment was a common concept because leave a comment on a post and your name will be linked to your website, in this way you have to show who you are and where you're coming from.
Here is the extreme spam comment:


This type of automated script is the worst kind of misuse and it is a direct conclusion of:

• Scaling a link building tactic
• Poisoning the internet well

This blog comment spam became cheap hence Google especially introduced the nofollow tag to attempt to control in its impact and frequency.
Blog comments can attain the following points, those are:

• Increased exposure to new audiences
• Influencer attention and engagement
• Diverse, natural links

Press Releases:

Apart from this example clearly being spam, was it ever a better idea to create press releases exclusively for links, which were created exclusively for rankings? No – again that is an illustration of a manipulative practice, individually meant to manipulate rankings.
Press releases can be still done with links. Here are the common opinions:

• Links from press release special sites will more than likely be rejected by Google.
• In press releases, manipulative clear symbols tactics will be punished.

Press Releases can attain the following points, those are:

• Important publicity for company events
• Journalist and media attention
• Promote positive attention to your company's development

Reciprocal Linking:

It is another main example of a natural online process measured as a link building tactics. The actual procedure was based around forming a partnership with another website, and both websites gained from mutual linking, sending traffic back and forth. Basically it was an editorial link the way Google calculated as a vote of confidence.
Unexpectedly, once again scale collapsed another perfectly acceptable manner of linking. Spam pages with hundreds of links out to other "trusted" companies became the standard, unnaturally increasing search engine page rankings. Google link schemes now contain excessive use of reciprocal links:

Again, pay observation to the language is mostly "excessive" and "exclusively". Exactly Google does not desire you to use manipulative tactics that are only assigned to improve your rankings in search results. In its place, you want additional natural, business-centric goals when generating such reciprocal links.
Reciprocal linking can attain the following points, those are:

• Establish important business relationships
• Further your own authority
• Build trust across the web

Directories

Directories actually survived before search engines – they were the original way to find related information and trusted websites around the web. There are decent ways to follow directories, in fact which can have a helpful value to your business, including links. Generally speaking, there are two types of worthwhile directories to pursue:

• Niche specific directories
• Local directories

Some directories of Niche still have the power, but only if they make available as a branding possibility. These directories are also having the chance to drive referral traffic. To establish their online presence within a community, local directories are very significant. There are many local directories any business looking to develop their online visibility should consider, including: Google Places Yelp Yahoo Local Bing Local Yellowpages.com Whitepages.com Angie's List Kudzu Bbb.org Etc. etc.

Guest Posting

• Guest blogging is more than just an SEO tactic; it has certain roles online tied to marketing, business, authorship, and speech. Google couldn't announce guest blogging "done" if they wanted to.
• No-following all links within a guest post is forcing a difficult subject on the masses who are ill ready to deal with such technical issues. Even if Google does get broad adoption, they are adjusting natural, editorial links for the purpose of eliminating any potential manipulation.
• Cutts pointed out that there is a lot of variation between quality guest blogging and the spam guest blogging.

Why Google Changes Your Titles in Search Results

Every webmaster knows the importance of the title tag to rank in the Google search results. A good title tag canresult in increase clicks and get you good traffic to your site, while if your title poorly written can cause users to skip your siteand might visit competitors websites.

So how does Google determine your title tag of your page in search engine results? Is it influenced by schema? Is this influenced by header tags?

Some people don’t realize that the search engine (like Google) doesn’t show what in the title tag for individual page in your site. The change in page titles is not a new thing to Google search results.

There are many reasons to why Google will select page title apart from what webmaster wants to put in title of the page.

 “Whenever we try to select the title to appear in the search results, we have to search for related description of the page and is also significant to the query” Cutts explained.

Google looks for three things:

• Something would be relatively and short.
• A high-quality description of the page which will be present in search results
• That it's relevant to the search query by the user.

If your title tag fits to the required specification, then often times the default 'title' tag will be used as your title of the page in search results.” Cutts said. “The title tag in ideal world describes the page and your site, it would relevant to user query and it would also be rather short."

Not all webmasters write high-quality title for the pages to display in the search engines. Sometimes we wonder why Google chose a strange or inaccurate title tags for a page, when it’s not present in title.

 “In Google, there are different ways to select the title for displaying in search results” cutts said.

“If title of your page is best then no matter, a user who types something in search results or it doesn’t see related results to their query and is likely to click on it. Hence in those cases we might dig a little bit deeper,” Cutts said.

He also said “we might use your content in your site”.  "We might look at the hyperlinks that point to your page and take some text from those links. We may also use Open Directory Project to choose what a good title would be to a webpage. We are looking for best title that will help tothe end user what they looking for."
Matt Cutts said that try to modify your title tags for those keywords you feel people are really looking for.

“So if you want to control the title tags to display in search results, you can’t completely do it, but you can try to except what user going search for" Cutts said. “So make sure title tag consist of what the user searching for or about the page but also about website or tries to give some text to the user knows what they get by clicking the link."

PostJoint Google Penalty Fallout Continues

The penalty in Google is reconfirmed by Guest Blog Network PostJoint. The blog also confirmed that the Google penalty towards unnatural links and Google seems to have stock penalty for guest blog networks.
There have been many debates regarding guest blog network received a new penalty called “business model violations” but is not true. The guest blog network postjoint a replica of fake warning by Google Webmaster Central, but it was not clear about fake warning by Google, however how often people quickly look into the articles in their site.

 The bloggers known that they have been penalized for take part in this network. In spite of company’s assurances that no footprint found by the Google, some bloggers received the warnings and that sites has also been overload with link removal and nofollow requests by those linked with.

 Initially the guest blog Postjoint claimed that their network hit by 16% with a penalty based on page rank, after that they removed the statement from blog. In Twitter, they tweeted when someone tweet about how they determine their site hit by only 16%

After removing this statement from their network, it's very likely that they learned their site hit by penalty is higher across the network.

Another comment on the tweet by the guest blog network that rests of sites are not penalized except using guest blog posts. He further explained that all urls can be seen their network by advertisers, so it easily reports the entire network by discontented advertiser with urls to Google.

The users provided with instructions who have been penalized by including blogger with interesting instructions. The marketers are informed through private messaging system when they nofollow any link from the network. They are asking people to nofollow the links, instead of removing them entirely.

Google Webmaster Tools Gives More Precise Index Status Data

Google Webmaster Tools add new feature called index status which tracks a site urls indexed for protocol such as HTTP, HTTPS and for verified sub directories.

“This new feature helps the webmasters to monitor different parts of your site” Google explained in its blog post.  For example, each url has its own data in Webmaster tools status report and information about they are verified in different sections.

The main highlights of announcement by Google: The new change in webmaster tools reports if your website on HTTPS protocol or indexed under separate sub domains. The reports in the webmaster tools look something like below:

"The latest notation has been added to the Index Status graph for 9th March, displaying when we started collecting this information" Google webmaster tools posted in its blog post. “The new feature does not affect the indexing of your sites or impact on overall urls indexed on your site. It affects view of the reports displayed in webmaster tool user interface.”

Next steps, said the announcement:

• It’s important to verify all variations of existing domain in Google webmaster tools and domain, urls which canonical are configured accordingly.
• If you are submitting your sitemap I of your website in Google webmaster tool, do so for the preferred variation said GWT. “According to new feature each host name and protocol robots.txt files are treated as separately.”

4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

There are four different evolutions that have made optimizing a website more challenging.

1. Secure Search & ‘(Not Provided)’

Millions of webmasters, marketers and search professionals were disturbed by this ‘(Not Provided)’ concern. When activity defining users logged into a Google account is not liable from reporting in Google Analytics. Accordingly, reports reflecting activities related to search such as keyword performance were engaged to website owners.
In 2013, Google changed to default secure search which means more than 90% of keywords were hidden as "(not provided)". So that the result shows a little amount of data to guide optimization of digital assets, these are used for optimum performance. Strategic optimization needs extra work than ever - an investment that many are untrained, or unwilling to invest in, making the case for hiring a truly qualified SEO professional.

2. Google’s New Look Search Results:

Google improve its search results this month, ignoring the background color at the back of sponsored listings on search engine result pages. Sponsored listings, generated from AdWords are labeled with a yellow “Ad” symbol that is somewhat small as compared to context of the desktop display. The label of paid vs. organic search is noticeable on the mobile display of Google search engine results.

3. Google is More Revenue Focused than Ever

Search engine publicity revenue accounts for the share of Google’s revenue. Unfortunately, the target on paid has made it harder on those searching to appear in organic search engine results, which takes additional clicks from users on search engine results pages.  Even though the dependence of lot of businesses on Google Analytics for organic search insights, the topic was a noticeable exclusion from the 2013 Google Analytics Summit, reinforcing the emphasis on paid search.  While Google extends to improve Google Analytics, many custom reports and calculations are related to Paid advertising.

4. All SEO Providers Aren’t Created Equal

All SEO providers are not same. Many of them will put their websites in danger zone with black hat or spammy practices. Unluckily, the search engine algorithms do not care whether your SEO efforts were unexpected, when ranking the website for search. If you want to be competitive in the job market, many will maintain to have SEO skills to get that next role. Anyway, saying and doing are completely different matters. Businesses who hire these individuals and marketing companies often don’t have knowledge of how SEO really works; hence they are looking for help.

6 Changes Google Still Haven’t Done in SEO

Google has interpreted rel=”canonical”, which particularly specifies the appearance of anchor text within a link. Apart from this there are several other changes, which everyone thought Google would make a change to them but still google has not taken any steps to perform them.



There are six major changes that most of the webmaster thought Google would do, but Google has not made any move on them. Let us consider the following six changes:
1.       On-topic links matter more than Off-topic links
2.       Anchor text influence would eventually plummet
3.       302 and other redirections will be treated similar to 301
4.       Rel= Canonical will become more as a hint and less a directive.
5.       Shares from trusted sites will have more direct as well as observable impact on rankings.
6.       Google would take more cleanup action on hyper-spammy keyword niches in PPC.

On-topic links matter more than Off-topic links

Most of the SEO professionals think that if links is considered more important than priority will be given to on-topic links rather than off-topic links. Let us consider two sites A and B, which deal with gardening resources. A will be from botany site while B from mobile gaming. From the two sites stronger link will be provided from the botany site. After many people working on this it can be said that Google will be viewing links with respect to subject or context perspective.

Anchor text influence would eventually plummet

Presently anchor text influence on the users is decreasing gradually. Instead of anchor text, other signals have gained the importance, but still anchor text inside a link has larger impact and better when compared to generic anchor text. Though there is much advancement in Hummingbird regarding how Google will do lots of text recognition but still in these tough phrases anchor text plays a strong role.

302 and other redirections will be treated similar to 301

302 originally created for temporary redirects but it has been misused for moving sites, types of server defaults to all kinds of pages that have to be moved. 302 is just a directive and will just give a hint but it is still highly important to get 301 redirects. When you are dealing with a 301 it is must to be cautious about re-direction.

Rel= Canonical will become more as a hint and less a directive

Rel=Canonical can be called as hint rather than a directive because it has been not taken has good news by SEO’s. Instead they are using this on every page and pointing it back to the homepage but this will direct google only to index homepage. So we can assume this as an area of caution because as Google have not taken any move on it and just taking it as directive.

Shares from trusted sites will have more direct as well as observable impact on rankings

Social media plays key role and has high impact on rankings of a site which is possible only through sharing good content on social media sites. These days most of the users are just relying on social media to get information regarding any brand or product. Even the site owners are making their presence in social media to gain the popularity and this will be reflected in their link graph.

Google would take more cleanup action on hyper-spammy keyword niches in PPC

When Google started cleaning web spam from years 2003 to 2012 most of the SEO professionals thought that they might also clean PPC which does not mean pay-per-click instead porn, pills and casino. But when we look at some of the search results around these categories then we can notice that it is just a kind of early warning for SERP in the SEO World.

The Future of Link Building: 5 Important Ways

Importance of links is very crucial in SEO and it will not decrease though, there are many changes along with those new technologies are being emerged. Apart from basic concepts such as indexation, crawl ability, duplicate content etc., link acquisition is of high consideration and is active.

Still links are the strongest signals for which Google will be giving importance. If the aim of a site owner is to increase the search visibility, then it can only be done with the help of links and it has to be of primary consideration.  Though Google is strict on spam links after observing many updates following points can be stated:

·         Still Google algorithms consider links as core.

·         Basically link building and content marketing are both different.

·         It is tough to do content-marketing well and be successful in it. Generally SEO professionals do not have those skills to create high level content.

·         There are chances that content marketing efforts can be supercharged by link building.

·         Though your site does not have great content still there are chances of building links.

Still Google Algorithms Consider Links as Core:

Even now links are enormously powerful which is noticed by following:

1.       Ranking factors for Search Engines in 2013 as stated by Moz.

2.       From two of the Matt Cutts videos that are “Is there a version of Google that excludes backlinks as a ranking factor?” and “Are pages from social media sites ranked differently?”

As it is known that Google search algorithms still consider links as core, most of the people who used to work on building content just for sake SEO are now creating content to build links.

Basically link building and content marketing are both different:

Content marketing and link building or SEO are both completely different in their aspects. SEO is considered and that which helps in increasing visibility of a site in Search Engines. While content marketing is that where valuable content is created and which has worth when shared.

Tough to do Content Marketing Well:

Most of the SEO professionals do not have the ability to build great content. Basically content creation will require potentially:

·         Industry experts

·         Writers

·         Editors

·         Designers

·         Technical (coders, web dev, app dev, etc.)

In general, content marketing requires help from people who have diverse skills, creative, technical knowledge, industry experts, graphics etc. This indeed will lead to create content which is unique, valuable and is engaging.

 

Content Marketing efforts can be supercharged by link building:

It is highly important that each and every content marketing campaign must deal with SEO. It is not sufficient if good content is created but instead it also requires marketing and that is possible with the help of SEO.

Links can be built even without building good Content:

Though content marketing and link building are two different aspects but still they are compatible with each and both together create a good marketing flywheel. But at the same it does not say that it is compulsory to have content for building links. Apart from content building we can build links using following ways:

·         Fresh Mentions

·         Local links

·         HARO

·         Broken link building

·         Relevant niche or local directories

·         Contests

·         Reviews

·         Community engagement

So, we can conclude that real link building should always be creative endeavor and requires added value.

Content Gap SEO is an Potentially Untapped Opportunity

Google has made several changes in ranking of content since the advent of Hummingbird. It is particularly concentrating on content it ranks; it is also checking the query which does not have much data but that gets high number of user clicks. Even it is particular about the content which users are engaged in, which data users are ignoring and also will watch the behavioral habits of users on the site.  But much of the Google ranking factors can be observed from these few main factors:

·         Links

·         Domain Authority

·         Keyword Matching

·         Relevance

·         Freshness

As we know that Google has implemented complex algorithms since 2010 to 2012. It will be better if we say that majority of ordering in searches rank will be explained through the elements of these broad categories.

We can observe in present that most of the rankings which will be connecting with brand signals, user/usage data, consideration of links, authority and also relevance but still most of the part will be unique. It will be seen especially in queries that have information gathering intent, also we can observe in that a set of ranking signals which are related to that known as relevance to alternative searcher intents.

Let us consider following image which displays “space pen” Google search results in US.

Here we can observe three potential popular “intents” which searchers will have around this query:

1.       Here there are users who specifically seek Fisher’s branded Space Pen.

2.       There are users who are searching particularly to learn about oft-repeated myth which is regarding the costly development of Space Pen by NASA.

3.       Even there are users who are searching for Space pen framework for Coffee script.

Google has understood the requirements of three types of searchers and populated those SERP’s exactly with the results for all the user queries. This can be named historically as “QDD” which can be elaborated as “Query Deserves Diversity”.  But we can also think these results as an evolution of raw “diversity” inputs of that model which highly sophisticated.

Let us consider highly sophisticated model image for Google search results with the search query “most flavorful steak”.

We can observe multiple intents regarding this query but here these search results are far more subtle when compared to  query “Space Pen”. Here it is displayed what searchers are looking for such as description that is interesting which drags their attraction. We know that Google has made many remarkable changes in queries such as above in the previous two to three years.

Let us consider true Google intents for the adjective “flavorful”. It shows results that touch on expensive cuts of steak, types of beef, what makes a steak more flavorful. We can check with one of the sites that seem totally out of place when we look at the numbers, but it will be making sense as it is a highly co-cited brand name.

From all the above we can think that Google is using inputs such as below:

·         It is concentrating on relationship between words, phrases, concepts and entities which help in understanding a language also evaluation of content quality.

·         There are patterns detected in how authoritative pieces are written about the keywords.

·         It will be input user or user usage data signals which will look into different aspects such as multiple sessions, multiple queries and also identifies patterns of searcher satisfaction.

Following is strawman concept that will help in starting out with some Content-Gap SEO:

First Step: It is important to identify target keywords that will best fit in the backside of the chunky middle and long tail.

Second Step: It will be the best method to prioritize a list that will be based on most valuable terms or phrases.

Third Step: It would be better to write down top most four to six types of intent or unique pieces of information which you think that searchers might use them while performing search query.

Fourth Step: The best thing is to perform search query in Google and check out the top 10. Next write down all the intent types that you have missed.

Fifth Step:  You have to use your number as potential prioritizer for creating or modifying content. Then check out this in Google whether it shows same way and begins rewarding you for this work.

How Can Mobile SEO Help a Non-Mobile or Local Business?

Google has estimated and gave an approximation that by end of 2014 search volume through mobile is going to be increased compared to search volume through desktop. There is no reason to get worry about it rather there are few tips to trend than most of them realize.

So as Google announced mobile search will exceed searches through desktop or laptops, then from 2015 we will be able to see world with huge number of mobile searches than desktop. But it is very important to think that even though I don’t have a mobile site or local businesses how i will be able to take help of mobile SEO or mobile search in my business.

The first and fore most things which is highly important will be in the statistic are some intricacies but don’t mistake them with flaws or inaccuracies. In most of the developing as well as under-developed countries importance is being given to mobiles as first option followed by desktops or laptops. It is commonly seen in young people though they are not yet employed. It would be better option to know who are really accounting for this type of growth. Chances are there, that they may not be in target demographic, psychographic, age range, and geographic groups.

One of the reasons behind excessive use of mobiles is that they offer similar features to laptops. Most of the times the features offered by mobile devices even make us think as a slightly-less-convenient for long typing laptop. But looking at the statistics it can be said that most of the companies, executives and marketing people are shocked by thinking about their mobile strategy. Still the mobile usage is just around 3% to 4%, which has been rising since one year. Most of the researches show that a personal blog with responsive mobile site gains less percent of traffic compared to the main blogs.

Let us consider some of the tips in Mobile SEO. It is utmost important to have good informational and navigational structure in mobile SEO as it gives a good experience to searchers. It can be done by figuring out most important pages with the help of analytics by checking which pages have more mobile searches. Apart from fixing and making assured that these mobile pages will give positive experience to searchers, but the caution is that google has some biasing on mobile. If these changes are made then it will make you understand the cost you need to invest.

Second thing we can observe as a mobile user that most of the times an application will be pushed or forced on which means that there are chances of getting in to your fold potentially. And at the same time assuming that they ever used application but very rarely it will be the best user experience.

Third one will be that even if the site is not having responsive design then also there are many areas that help in improving performance of the mobile pages. It commonly includes to speedup downloading speeds at the same time limiting ads particularly in overlays.

While the fourth one will be, that in the sites which perform conversion rate optimization the mobile limiting choice will be more important compared with experience of desktop or laptop.

Apart from the one mentioned above there are many more things that help out in mobile SEO but it will be a good decision to make start with the above points.

SEO for Startups & New Businesses

When you are starting a new business, you should have a great idea or product, some money to invest, eager consumers and great workers. Nowadays several elements are essential to do well in your site and off-site properties, so here are some ideas on how to build a new business that will do SEO right.

1. Know Your Concepts and Keywords

It is most important as compared to keywords and keyword research. You must care about below things:

• People
• Content
• Functionality
• Open data
• Bunch of other things

These things will get your business into conversations. For example, let us consider you are starting a new business based on selling new and used cars and operating car dealerships. Here's what a concept map might look like:

2. Plan Your Content Investments and Practice Content Marketing

After completion of your key concepts and strategic keyword list, now you are ready to create a high-level plan for content creation. These things will help to inform your website user experience, the kind of people you hire, and the other kind of investments.
Here is the best pattern of high-level editorial plan for a new dealership business:

3. Ensure your site is technically flawless

This is the world of technical SEO and it has 2 main components, those are:

• Making sure you don’t screw up your indexing by creating content that can’t be seen or is duplicative.
• Making sure you create search-engine friendly code.

Most content management systems can also generate sitemaps. Be sure to activate those sitemaps, submit to Google, and authorize them by using Google Webmaster Tools.
Technical SEO’s rising element is used to create the open data sets or APIs. If your organization will succeed by receiving your inventory or content into as many places as possible then consider creating data feeds for third-party developers to use.

4. Get Your On-Page and Metadata Act in Order

Discrete content elements will require on-page optimization, which are:

• Web pages
• Images
• PDFs
• Videos
• Social profiles
• Brand pages
• Local listings
• Off-site (reviews) pages

This means knowing the targeted key phrase for the content and placing it into the correct places like the title, description, copy, etc.
Here are a few helpful optimization resources, those are:

• Metadata & You: Best Practices, Benefits & Implementation Made Easy
• Image Optimization: How to Rank on Image Search
• 5 YouTube Video Optimization Tips
• SEO for Google+ Profiles, Pages, Local, Communities & Updates
• 5 Social Media Profile Optimization Tips for Brands

You need to make sure every section of content is optimized before it goes out and is published, and that it has both social signal (tweets, Google +1's,) and inbound link support.

5. Improve Your Social Authority Plan

Social authority, in many cases certain persons calculated by G+ profile, has the potential to become a major ranking factor in the emerging world of app-based or semantic knowledge engines. This means you need to verify who in your company will become active on Google+ and other key social graph and authority platforms like LinkedIn to champion your brand, create content and get connected to other authoritative people.

6. Mobilize, Localize, and Socialize Your Content and People

Search engines are geo-locating outcomes more and more – not just the local results block but the core web results as well. This means you need to make your content as locally significant as possible and to make it work great on mobile devices.
Generate geo-targeted evergreen pages; create geo-optimized profiles, location pages and support or reseller pages, whatever. No matter how abstract your business is? and you can find various ways to make it locally significant.
Here's an example of geo-located core web results:

Making your site active or at least mobile-friendly for the major screen sizes will often help here. And these are also helpful for startups & new businesses, which are:

• Practice Distributed, Search-Informed Communications and PR
• Train Editors, Publishers and Writers on SEO and Linking
• Put the Key Metrics, Reporting Tools and Reporting Cadence in Place
• Allocate Dollars for Content Promotion and Syndication
• Make it Somebody's Job

7. Practice Distributed, Search-Informed Communications and PR

Introducing a latest business is news-worthy, so make the most of the uneven nature of the result to get inbound links to pages by using proper anchor text.
It is not just press releases and it is also considered as interviews. It’s getting your employees to link to deep pages from their Google+ profiles and its drawing attention to the deep functionality of the site so that bloggers and other folks will link to them to discuss.

8. Train Editors, Publishers and Writers on SEO and Linking

Be sure to put your writers and editors through SEO and social media bootcamp. Get them to understand content metrics and target keywords. Make sure they push their content on Google+, LinkedIn, wherever it's relevant. The idea is for content marketing, not for content creation.

9. Put the Key Metrics, Reporting Tools and Reporting Cadence in Place

There are a ton of tools to help you to evaluate content both from social sharing as well as an SEO perspective. Add in conventional web analytics and you have a good idea of how well acquisition content is doing.

10. Allocate Dollars for Content Promotion and Syndication

Now you want to know how you're going to promote and syndicate. At each stage, there are paid, social graph or syndication options that go away from conventional SEO and can work synergistically.

11. Make it Somebody's Job

It is saved as the best for last because it is most important. If you don’t have much knowledge on content for SEO, then choose any content writer based on their performance plan. Hence you have the resources in place to get the work done.