How Can Mobile SEO Help a Non-Mobile or Local Business?

Google has estimated and gave an approximation that by end of 2014 search volume through mobile is going to be increased compared to search volume through desktop. There is no reason to get worry about it rather there are few tips to trend than most of them realize.

So as Google announced mobile search will exceed searches through desktop or laptops, then from 2015 we will be able to see world with huge number of mobile searches than desktop. But it is very important to think that even though I don’t have a mobile site or local businesses how i will be able to take help of mobile SEO or mobile search in my business.

The first and fore most things which is highly important will be in the statistic are some intricacies but don’t mistake them with flaws or inaccuracies. In most of the developing as well as under-developed countries importance is being given to mobiles as first option followed by desktops or laptops. It is commonly seen in young people though they are not yet employed. It would be better option to know who are really accounting for this type of growth. Chances are there, that they may not be in target demographic, psychographic, age range, and geographic groups.

One of the reasons behind excessive use of mobiles is that they offer similar features to laptops. Most of the times the features offered by mobile devices even make us think as a slightly-less-convenient for long typing laptop. But looking at the statistics it can be said that most of the companies, executives and marketing people are shocked by thinking about their mobile strategy. Still the mobile usage is just around 3% to 4%, which has been rising since one year. Most of the researches show that a personal blog with responsive mobile site gains less percent of traffic compared to the main blogs.

Let us consider some of the tips in Mobile SEO. It is utmost important to have good informational and navigational structure in mobile SEO as it gives a good experience to searchers. It can be done by figuring out most important pages with the help of analytics by checking which pages have more mobile searches. Apart from fixing and making assured that these mobile pages will give positive experience to searchers, but the caution is that google has some biasing on mobile. If these changes are made then it will make you understand the cost you need to invest.

Second thing we can observe as a mobile user that most of the times an application will be pushed or forced on which means that there are chances of getting in to your fold potentially. And at the same time assuming that they ever used application but very rarely it will be the best user experience.

Third one will be that even if the site is not having responsive design then also there are many areas that help in improving performance of the mobile pages. It commonly includes to speedup downloading speeds at the same time limiting ads particularly in overlays.

While the fourth one will be, that in the sites which perform conversion rate optimization the mobile limiting choice will be more important compared with experience of desktop or laptop.

Apart from the one mentioned above there are many more things that help out in mobile SEO but it will be a good decision to make start with the above points.