Best Practices to Create Content Marketing Strategy From Existing SEO Content

How to Create a Content Marketing Strategy From Existing SEO Content

If any organization is following successful SEO strategies, those are creating great content to customers search. Here many people getting doubt as this successful content should be reused in their accounts like social media, email marketing, white papers and in e-books? Yes, we can use that content. But need to processed important note should be made.

SEO Is a Content Marketing

To get more traffic to our website or page from search engines content must be great, relevant and valuable to targeting audience. That content must be provides the solutions or answers for their questions or doubts. The main target of content marketing is driving more traffic to website, better user engagement with your website (i.e., time) and increasing conversions to the websites. These are every SEO goals as well as content marketing.

Share on Social Media

Publishing the organization with great successful content in websites and this content will reach the relevant and valuable audience successfully. We can share the same content in social media accounts where our valuable customers are active. Don't share others content or competitor content which tells about their own brands. Concentrate on your own brand sharing, this must be get back your customers back to your organization.

This strategy of sharing your good content in website pages as well as in social media, it will be increase search visibility and social visibility. Resulting is increasing in traffic from search as well as from social media.

Promote Through Email Marketing

We can promote great and successful content through email marketing also. But don’t use full length article as it is. Use a question to tempt your audience or customers to click through to your website. Use some extra content that must be engaging your customer in website.

Don’t include too much information in email content like awards, project completion or hiring etc. email marketing goal is drive new customers to our organization as well as repeated customers.

Convert into Whitepapers and E-Book

It is a good idea to engage your customers with your website. Publish your great content with the help of whitepapers or e-book format. These are in the format of downloading option. So user has a chance to download the content and read.