A Landing Page is a webpage that targets a particular user or a search engine crawler to access your url. Landing page is a first page of the website which is listed in search engine results page from the results of search query. Landing pages presents information regarding internet marketing campaigns, email and ppc marketing. Landing Pages are easy to track visitor’s action. Landing pages are the way to learn marketing advertisers, which gives importance by search engines.
Two types of Landing Pages
1.Transactional Pages
2.Reference Pages
Transactional Pages: Transactional landing pages gives information about a form and application, or to interact about the objects on page. Transactional landing pages are the part of PPC advertisers to build web traffic into sales.
Reference Pages: A Reference page offers the information about the user and company. This page provides the user click on link information. The information is related to links, images and other elements.
Ensure That Your Landing Page is SEO Effective
1.First target your audience and think how you can reach them. What offers and content could interest them?When they are facing problems provide solutions to that issue.
2.Place the important details on landing page where it can be viewed by visitors and search engine crawlers.
3.This should be first placed in body tag; other information should come after this.
4.Make use of the header tags in main content, so that it can be most visible. Other heading tags should be less important compared to main h1 tag.
5.At very first the content needs to be crawled.
6.Using large images makes difficulty for crawling, so use the text to describe the products, which can be easily crawlable.
7.Avoid Java script on landing pages, which keep visitors entertained but search engines does not encourage such sort of things.
8.Use two frame models, which split the frames in to two and other one for seo.
9.Avoid pop -ups to, which affects the quality of a website.
10/Avoid using all the links which links to your category pages, use only the exact links with appropriate anchor text.
11.Use important keywords on the page. Overstuffing keywords make the visitors put off, and the spiders cautious.
2.Place the important details on landing page where it can be viewed by visitors and search engine crawlers.
3.This should be first placed in body tag; other information should come after this.
4.Make use of the header tags in main content, so that it can be most visible. Other heading tags should be less important compared to main h1 tag.
5.At very first the content needs to be crawled.
6.Using large images makes difficulty for crawling, so use the text to describe the products, which can be easily crawlable.
7.Avoid Java script on landing pages, which keep visitors entertained but search engines does not encourage such sort of things.
8.Use two frame models, which split the frames in to two and other one for seo.
9.Avoid pop -ups to, which affects the quality of a website.
10/Avoid using all the links which links to your category pages, use only the exact links with appropriate anchor text.
11.Use important keywords on the page. Overstuffing keywords make the visitors put off, and the spiders cautious.
12Using appropriate anchor text for maximum backlinks is possible.
13.Duplicate content is avoidable.
14.Street address helps search engine results page with location, where users search for business by location. It attracts traffic by addressing visibility placed on landing page.
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