5 Must-Have SEO Skills

In present days SEO is changing constantly. Due to this change search engine optimizers are getting a big demand. Below are the SEO skills that every search engine optimizer must follow.

Technical SEO:

  SEO is not only about keyword research and analysis. To make a website better ranking in search results a search engine optimizer must possess the knowledge about technical SEO also. Even On page and Off page optimizations are most helpful for a website to rank well in search results, code is also the major part of a website.

A search engine optimizer must learn about all technical issues like server side settings, server response codes and many more.
A perfect SEO analyst is the one who have the full knowledge in page level as well as server level optimizations.

Social Media Marketing:

We all know how social media marketing is growing widely in today's market. It is the process of getting traffic by marketing in social media sites like Facebook, Twitter, stumble upon and more. You require a strategy that suits to your business goals to market in social media.
Present SEO goal is to get traffic and attract customers through social media. So having knowledge in social media is a must.

Link Building:

 The well known fact is all search engines use links to measure the authority of a website. Link building is a method used to establish relevant, inbound links to a website to rank well in search results. In this you have to measure quality of the links not the quantity of the links.

You have so many traditional ways for link building like directory submissions, bookmarking submissions for high page rank sites and more. With this you will get permanent back links to your website.

Another important one is internal link optimization. It is not enough to do internal link optimization to your own properties; you have to do for social media pages as well.

It's not easy but is useful to get knowledge in both external link building and internal link optimization.

Usability & Information Architecture:

 Site usability is nothing but measuring how the information that you provide in your website is useful for the users, how you place the objects in a page and to check if the page is easy to navigate for the users.
Informational architecture is about the content in your website. It tells about how to organize the content, how to decide your folder structure and how you label the elements in your website and more.
These are important for a website to avoid visitors dropping.

Content Marketing:

Content is the key to attract customers. Content marketing is nothing but creating and sharing valuable content to engage customers. Once in a week changing the new content for specific topics in a website will improve the ranking in search results.

Content marketing is of two types. They are content creation and content distribution. Both are very important.

As a search engine optimizer you need to support content ideas that give more value to the users and search engines.