Is Link Building Died?
Many webmasters assume as link building is no more in terms of Google search engine. But link building process is a long time project that never ends. Link building process is a natural part of the ongoing online marketing cycle.
To rank in search engines, need to get fresh back links for your website. These new links will create great exposure to new visitors and make engagement to search engines. Building back links is not a onetime marketing strategy like “Do it and forgot”. Acquire fresh back links is on ongoing investment that helps your ecommerce website, online business and as well as branding growth. Don’t be thinking about link building as short term SEO boost. It is a continuous ecommerce marketing strategy.
Building Links Comes Last
Finding best back links will be the final process with proper steps for an online marketing strategy. In online marketing campaign, must be done through step by step. These steps must be implemented before start of building links.
The Check List For Link Building
1. Develop a user-friendly website
Websites must be updated on regular basis and upload with latest content with user friendly tacks.
2. Optimize your technical and on-page SEO
On-page SEO is must and should as per Google algorithm updates.
3. Ensure your site is not currently being penalized
Daily check your website traffic if the traffic is down or not.
4. Perform market research for keywords to rank
Make a market research on audience behavior, competition and market trends.
5. Create compelling and valuable content
Older content must be update with latest fresh content on regular basis.
If not done with above steps, don’t start link building.
Link Building Never Ends
Acquiring the back links is a part of online marketing cycle and it is an ongoing process. Link building never ends because:
- The website is constantly evolving, and cyclical marketing will continually get link prospects.
- Continued fresh content uploading, it will create necessary link opportunities.
- Link root requires fresh links.
- Competitors will continue to improve and build links.
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