Google’s Doorway Algorithm Update

Google To Launch New Doorway Page Penalty Algorithm

Doorways page are developed in websites or as web pages to rank in search engines for highly specific search queries. But as per latest algorithm, doorway pages are very bad experience for users because they can lead to many similar pages in SERP. Where each page giving same information to end user. For example, having multiple domains which are targeting specific country or city but they are redirects to the same destination page.

Google recently announced officially that they were released a new ranking adjustment especially to doorway pages. Why google update with doorway page penalty algorithm, because to maximize their search footprints without adding fresh and unique content

• To examine check whether your website will be hit by this doorway page algorithm or not? Ask yourself with below questions.
• Is the reason to optimize your website for search engines and end users visit the pages are actual usable or relevant portion of your site?
• Are the website pages planned to rank on common terms yet the content provided on the webpage is very relevant?
• Created web pages duplicate useful gatherings of items like locations, products, etc., those already existed on the website for the purpose of more search traffic?
• Are these type of pages created only for receiveing affiliate traffic and redirecting users along without providing unique content?

Why Google Update This Algorithm?

Suppose, visitor type a search query the SERP will give some search results. Those search results are all go to the same web page then user will be frustrated. To avoid these situations google updated their algorithm. So be aware about doorway pages in your websites.