Google "Mobilegeddon" Has Officially Arrived

Time to Prepare for Google Mobilegeddon

Google recently updated the algorithm called “Mobilegeddon”. This is effect on below things,

• Responsive mobile design does not have a ranking benefit.
• Googlebot will test "mobile-friendly", it must be allowed to crawl CSS & JavaScript.
• Mobile friendliness will be crawl at the page level – not sitewide.
• Tablets device will not be affected by this algorithm.
• Google algorithms are currently working on a dedicated mobile index.

comScore recently gone through a research on this algorithm update. 10% sites are reflecting sites which are having large text, easily clickable internal links and optimized sizes that fit the smart phones smaller screen. Your websites must be mobile friendly design, it must be demoted in search engines rankings. This means dropping traffic from mobile devices. The updates will reflect to individual pages but not entire site.

Many top ecomorce websites donot have mobile friendly sites, after they changed to mobile friendly according to algorithm update. So some competitors take advantages of their position before they optimize. If not done to change your site as mobile friendly, do quickly to recover from algorithm effect.

Want their rankings fast in search engines SERP, websites need to focus on zoom-free readability, screen optimization, large enough buttons, and page load time. This mobilegeddon algorithm is giving first priority to visitor. This update is ongoing spreading of mobile devices. Google also changed its mobile search result page like give more reader-friendly description than the URL.

If the business isn’t focus on this algorithm, competitors will be taking over the business. So our business will be in losing. Your business must be give great user friendly experience to the visitor or customer.

Pros of Mobile Sites

• Website can be optimizing for mobile users.
• Business website should be in mobile-friendly version.
• Easier and cheaper to design

Cons of Mobile Sites

• Recurring maintenance
• Higher costs for updating the content of multiple websites
• May need to be reworked to meet future browsers