Tips to Make Keywords Fit Marketing Messaging

Keywords are not just used for traffic, rather they are also used as descriptor for the business, it will be a self-identifier but not just restricted to search. Keywords play an important role in remembering a brand or a product. They reflect the work that has done instead of how much they are searched for choosing the right one.

 Keywords are to be outlined in few steps as described below.

Who Are You?

At first whenever we start to develop a site or restructure it with content then we start directly from keyword research instead of having a look at business. But before we like customers to know about us it is important to know how the company is positioned. There is need to be questioned in the following way:

• If your company is a mobile, how would you describe it?
• How would you describe company culture?
• What are the core values of a company?
• What is your company’s mission and vision?
• Who do you want to buy from your company?
• Who are the decision makers and decision influencers?

Thorough Market Research:

Thorough market research is needed by doing keyword research with users instead of just relying on search engines or tools. By just simply surveying in local areas in casual way we can get to know more about how users actually search. If we are asking question like “you really don't know what keywords your users would use to search for your business”. Then follow them up with questions like:

• How do you find a company for ABC?
• What would you type into Google to find these companies?
• If you were looking for advice on ABC, what would you do?
• What's the most important thing you look for an ABC company's home page?

Informational versus Promotional Searches:

We need to compare the user research results which are the results of the way actually they search with the Keyword tools results. It just gives us an idea of our work. Traffic should not be a stop in this entire process. Secondly we need to think about the query users type because they every time search an answer to a question and it comes with a sort of action. The two biggest actions are:

• Informational: It means that user is still researching and just wants more information about a topic.
• Commercial: It means that user is looking for a business and ready to buy.

We will not expect a commercial-based page for an informational-based keyword and it shows that we are failing to reach people at buying process.

At last make use of Google:

Lastly we need to ensure that companies who uses the same keywords should be potential competitors not just search competitors. So there is a need to search rankings of keywords:
We need to check out the following that the company and these share the same:

• Target audience
• Services or products
• Price points
• Messaging and positioning

Therefore it is needed to ensure that keywords should fit the way we do our business.