Google has been rolled out their own version of re-targeting for Retailers using Google merchant feeds. Now-a-days, re-targeting campaign has become a trend among PPC marketers. So, Google decided to release "Dynamic Remarketing" feature to its Adwords retail customers.
Dynamic remarketing feature enhances a great value of experience for both marketers and consumers because it automatically builds customized ads that connect with customers across the web. In addition, it will be useful for advertisers in a great extent because advertisers adopt new ways in online marketing to reach customers with compelling ads that brings them conversions.
To begin with this new feature you need to have Google merchant account. Moreover, Google decides to expand this new feature to more sectors later this year. With this new feature you can create ads quickly with dozens of templates and from that you can select the design for your brand. In addition, this feature automatically creates dynamic text and shows ads for you.
2. General Visitors: This ad displays to the visitors who visits the website casually, didn't purchase any product.
3. Product Viewers: This ad is shown to the people who selects the particular item but didn't put it shopping cart. They can view the items that others visitors viewed along with the recommended items.
4. Those who abandoned their shopping carts: This ad displays items that exist in shopping cart along with recommended products.
When users visits the website, the remarketing tag adds them to one of the remarketing list and provides product ID. Adwords uses this Id to bring out the product image, name and price from merchant account and place it in ad.
Google brings out your product information, image, name, and price and displays ads based on items which sell more. In addition, it also displays the items that the shoppers viewed recently. You need to include dynamic remarketing tag after building your dynamic remarketing campaign.
Recently, Google included a remarketing list for search ads, and it is termed as RLSA. It allows you to modify your campaign bids, target keywords and search ads based on previous activity a user has done on your website. With the use of RLSA, you can expand your brand with enrich keywords as well as you can adjust bids to increase the visibility of your website to attract high value customers.
Dynamic remarketing feature enhances a great value of experience for both marketers and consumers because it automatically builds customized ads that connect with customers across the web. In addition, it will be useful for advertisers in a great extent because advertisers adopt new ways in online marketing to reach customers with compelling ads that brings them conversions.
To begin with this new feature you need to have Google merchant account. Moreover, Google decides to expand this new feature to more sectors later this year. With this new feature you can create ads quickly with dozens of templates and from that you can select the design for your brand. In addition, this feature automatically creates dynamic text and shows ads for you.
Google allows you with four options:
1. Past Buyers: This ad displays popular products as well as items that have been purchased previously and this ad is similar to Amazon ads.2. General Visitors: This ad displays to the visitors who visits the website casually, didn't purchase any product.
3. Product Viewers: This ad is shown to the people who selects the particular item but didn't put it shopping cart. They can view the items that others visitors viewed along with the recommended items.
4. Those who abandoned their shopping carts: This ad displays items that exist in shopping cart along with recommended products.
When users visits the website, the remarketing tag adds them to one of the remarketing list and provides product ID. Adwords uses this Id to bring out the product image, name and price from merchant account and place it in ad.
Google brings out your product information, image, name, and price and displays ads based on items which sell more. In addition, it also displays the items that the shoppers viewed recently. You need to include dynamic remarketing tag after building your dynamic remarketing campaign.
Recently, Google included a remarketing list for search ads, and it is termed as RLSA. It allows you to modify your campaign bids, target keywords and search ads based on previous activity a user has done on your website. With the use of RLSA, you can expand your brand with enrich keywords as well as you can adjust bids to increase the visibility of your website to attract high value customers.
Posts
No comments:
Post a Comment