Thursday, February 13, 2014

Widget Link Scheme Definition

Widget Link Scheme Definition

Google updates their algorithms on regular basis. Recently google reveal the definition of widget link scheme. It is a pretty broad. In this definition, google clearly comprehensible what types of links in widget link scheme violation.

Previously Google Guideline:

Links embedded in widgets that are distributed across various sites.

Today Google Guideline:

Keyword-rich, hidden or low-quality links embedded in widgets that are distributed across various sites.

Comparison

Compare previous guideline and today guideline of google changed definition a bit. Google recently updated definition to its widget link scheme or representation. It was simply done to exclude from consideration for confusion.
Google old widget link scheme definition, define that every link in a widget is a scheme. But as per new widget link scheme, doesn't reveal exact statement on this. It gives some factors or issues that will bring out google to view a widget link scheme as spam.

Matt Cutt's Stated About Widget Link Scheme

Google spam head Matt Cutt's stated as, warned against widget links as a winning link building process or strategy. And he also suggests to SEO as use rel-"nofollow" attribute properly to widget links.
Matt cutts said like "I would not trust on widgets as your essential origin to gather links, and I would advice to putting a nofollow attribute, especially with widgets links".

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