SEO predictions and trends for 2014

Google will always change its search engine algorithm frequently many number of times in every year. In 2014 Google made many updates to its search engine algorithm, those are:

1. SEO will always be with us:

This is said by Brian provost, presently he works as the vice president of digital strategy for Define Media Group. SEO is a group of compliance problems and procedures to optimize businesses around them, it is like tax law. By this reason SEO is considered as a restraint for content marketing.

2. SEO has always been about content marketing:

Brain Wood, he is the senior marketing manager for SEO stated that the Content marketing trend is overblown, because Google more concentrates on quality of content. For better traffic people who were using spammy or copied content in their site, Google has made more difficult.

3. SEO and Content marketing, both are becoming same:

SEO and Content marketing both are different industries, but they perform similarly. Because SEO may not create your content and content writer may not optimize your site, but every piece of quality content boosts your search engine ranking.

4. SEO basics will never go away:

Adam Barker, senior inbound marketing manager admits that content is a king; quality content is the new way to get more traffic to particular site. But you have to still prepare your site based on main keywords and on-page factors.

5. Search engine will become smarter:

Search engines are speedily increasing the intelligence to differentiate between websites that provide value from sites that create the illusion of value. People think of SEO as a series of HTML, Link building etc., that enable better rank to the site in search engine, but now a days search engines concentrating more on detailed and significant content to provide better ranking.

6. Social presence will be more important than search:

This trend will more noticeable in this year as compared to last year. Having social presence is becoming more reliable to get more traffic and building brand awareness, because people can easily share content across social networks like face book, twitter, Google+ etc.

7. Determining what ranks, and why, will be more difficult:

It is impossible to know when readers see your content unless they click through to open your site in a browser.

8. The Rule of SEO experts will evolve:

There will be an unlimited regeneration of SEO agencies as content marketing or inbound marketing departments. Finally, Pollitt (director of marketing for Digital relevance) says, imagine marketing communications and PR departments to swallow up SEO departments.

9. Stay honest and be an authority:

Focus on creating high quality content and avoid old building links that will serve your users.
           So, Making out these simple changes can benefit us and yield high results. As when there is a content which serves purpose then obviously audience will be attracted towards it. So, by keeping these points about content we can get sales from people who are interested in purchasing or taking our services. From the search updates and algorithm changes content has undergone huge number of changes in 2012 and 2013. Even SEO has taken its form that is now SEO serves in a realistic way to the users without any spam or black hat. So it is the duty of webmasters to build a site with certain design, content marketing strategy need to be developed, engaging in social advertising is very crucial, technically a site should perform well and also you can have high number of long tail keywords.