In the month of November, Google launched a new opportunities tab in
Adwords account to provide suggestions and relevant tips for advertisers
about how to improve their campaign performance. This tool is great
because, it helps advertiser to discover new keywords, improve bids and
budgets, ad extensions, account structure and more.
You need to have an account history to make use of this feature because it reviews your account past history, settings and search volume to analyze what might work in the future and gives you few suggestions to improve your performance in competitive world and where to focus much to achieve target results.
If you're working on multiple accounts and building new campaigns frequently, in this situation this tool helps you in a great way by identifying new areas of optimization and facilitates you in ensuring your adwords accounts work at peak level to improve campaign performance.
Opportunities feature provides a lot of benefits such as research, performance estimation and fresh campaigns for advertisers to reach target results. With the use of this new tool, you can save precious time on research, because the tool makes it for you. Therefore, you can spend much time on analyzing data instead of researching it.
Before using this new feature and making necessary changes, it is important to follow Google's recommended guidelines carefully. When using adwords opportunities tab to make changes you need to review few considerations.
In addition, this tool recommends you to increase your bid adjustments to increase impression share by evaluating competitor’s performance.
Below one is the screen shot of adwords opportunities tab
Blindly don't add keywords in ad groups by believing that google recommended them, before including those keywords, do an analysis on them to ensure whether they are right kind of keywords for your campaign to get target results.
Make a note that, estimations on impressions, clicks and budget may be somehow different from what the opportunities tab predicts.
It is good to make an use of this kind of tool for making your campaign work effectively but don't rely completely on this tool, spend some time to review the data and do your own analysis to ensure that you're making the best decision to build an enhanced campaign.
You need to have an account history to make use of this feature because it reviews your account past history, settings and search volume to analyze what might work in the future and gives you few suggestions to improve your performance in competitive world and where to focus much to achieve target results.
If you're working on multiple accounts and building new campaigns frequently, in this situation this tool helps you in a great way by identifying new areas of optimization and facilitates you in ensuring your adwords accounts work at peak level to improve campaign performance.
Opportunities feature provides a lot of benefits such as research, performance estimation and fresh campaigns for advertisers to reach target results. With the use of this new tool, you can save precious time on research, because the tool makes it for you. Therefore, you can spend much time on analyzing data instead of researching it.
Before using this new feature and making necessary changes, it is important to follow Google's recommended guidelines carefully. When using adwords opportunities tab to make changes you need to review few considerations.
Recommended Budget Increases
Google helps you to know when your budget comes to an end on campaigns. This new feature serves as an account manager and provides you an overview of expected result if you increase your budget.In addition, this tool recommends you to increase your bid adjustments to increase impression share by evaluating competitor’s performance.
Adding New Keywords
Research on fresh keywords is very important to improve campaign performance. Opportunities tab gives you the new capture keywords for your adwords campaign.Below one is the screen shot of adwords opportunities tab
Blindly don't add keywords in ad groups by believing that google recommended them, before including those keywords, do an analysis on them to ensure whether they are right kind of keywords for your campaign to get target results.
Make a note that, estimations on impressions, clicks and budget may be somehow different from what the opportunities tab predicts.
Conclusion
It is good to make an use of this kind of tool for making your campaign work effectively but don't rely completely on this tool, spend some time to review the data and do your own analysis to ensure that you're making the best decision to build an enhanced campaign.
Posts
No comments:
Post a Comment