Google launched a Google shopping campaign in the month of October
2013, to enhance product listing ads. Google rolled out this new feature
for retail advertisers to reach customers in a better way and this news
came out officially via Google adwords blog.
Advertisers can be able to build ad groups, also referred as product groups easily without any effort with this new feature. In addition, this feature enables marketer to select type of product grouping from a list of possible options based on the data feed.
This feature is still in beta version, but it will be more helpful for marketers when its final version is out in the market. The main strategy behind this new feature is to optimize product listing ads in an easy way to connect with the customers and to promote your ads on Google.
Google Shopping campaign enables you to browse product inventory directly from adwords to build products ads for the items on which you're willing to bid, to reach target results. Advertisers, who are more familiar with Google shopping, will be able to notice feed data within the adwords. Currently, this feature is available to a limited number of advertisers in USA.
In the next coming months, it is going to be rolled out gradually throughout the USA. New custom labels along with the product attributes, that exists in data feed enables you to tag your products in a precise way to make items meaningful and accurate to connect with potential customers and to promote products online on Google.
Advanced reporting to measure product performance
Performance metrics are calculated based on your individual product and it is not associated with product group. Hence, you can filter and divide data with the available product attributes. Shopping campaign helps you to optimize product listing ads by evaluating your competitive environment.
Google released four new google shopping tools for retail advertisers
to optimize their product listing ads to reach customers in a better
way.
Bench Click through rate
You can include benchmark section to evaluate average CTR and Maximum CPC of competitor products in product groups tab. Moreover, it will show you how other retailer similar products are performing on Google.
Impression Share
Impression share column provides you information about, how many times your ads have been displayed on search for relevant queries in terms of percentage. By evaluating impression share you can increase bid rate on your products for displaying ads for a long time.
Products Tab
Product tab contains complete information of every product which you submit to the google merchant center on regular basis. This tab is very useful for advertisers because, when they are not sure about information of a particular product like ID, category, brand etc., they can browse the data from the product tab.
Exclusions
With the use of Google shopping PLAs, advertisers can remove the products which are not useful and it allows advertisers to exclude sub group of products from a product groups.
Advertisers can be able to build ad groups, also referred as product groups easily without any effort with this new feature. In addition, this feature enables marketer to select type of product grouping from a list of possible options based on the data feed.
This feature is still in beta version, but it will be more helpful for marketers when its final version is out in the market. The main strategy behind this new feature is to optimize product listing ads in an easy way to connect with the customers and to promote your ads on Google.
Benefits of New Google Shopping Campaign
Retail-centric way to manage your productsGoogle Shopping campaign enables you to browse product inventory directly from adwords to build products ads for the items on which you're willing to bid, to reach target results. Advertisers, who are more familiar with Google shopping, will be able to notice feed data within the adwords. Currently, this feature is available to a limited number of advertisers in USA.
In the next coming months, it is going to be rolled out gradually throughout the USA. New custom labels along with the product attributes, that exists in data feed enables you to tag your products in a precise way to make items meaningful and accurate to connect with potential customers and to promote products online on Google.
Advanced reporting to measure product performance
Performance metrics are calculated based on your individual product and it is not associated with product group. Hence, you can filter and divide data with the available product attributes. Shopping campaign helps you to optimize product listing ads by evaluating your competitive environment.
Bench Click through rate
You can include benchmark section to evaluate average CTR and Maximum CPC of competitor products in product groups tab. Moreover, it will show you how other retailer similar products are performing on Google.
Impression Share
Impression share column provides you information about, how many times your ads have been displayed on search for relevant queries in terms of percentage. By evaluating impression share you can increase bid rate on your products for displaying ads for a long time.
Products Tab
Product tab contains complete information of every product which you submit to the google merchant center on regular basis. This tab is very useful for advertisers because, when they are not sure about information of a particular product like ID, category, brand etc., they can browse the data from the product tab.
Exclusions
With the use of Google shopping PLAs, advertisers can remove the products which are not useful and it allows advertisers to exclude sub group of products from a product groups.
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