How To Use Google Trends For Your Business

If you want to increase your website traffic, then the best thing you can do is to select keyword research tool. Google trends tool helps you to determine "how many people are browsing on Google for the keyword you're targeting". It is one of the best tools available for SEO.

Moreover, Google trends tool enables you to search for any word or phrase to check how it stacks up in terms of search volume on the web. This tool shows historic search query information, specific locations, age, groups, and niches, updated hourly at free of cost and it is more useful for small businesses.

It is a powerful tool which makes you to check any search term and measures up with other keywords over a specific periods and geographical regions. While performing search on Google trends, you have an option to set four parameters such as platform, location, time and categories. There are six ways to make use of Google Trends research tool:
　　　　

Keyword Research

As you all know, ranking starts with the research and moreover, keyword is the most important aspect of SEO. Users make use of keyword as a search term to find relevant information via search engines. So, with the help of research tool like Google Trends, you can able to see popular keywords and also with suggestions for similar keywords.
　　　　

Moreover, you can use this information to optimize your site traffic and ranking along with the use of Google analytics and webmaster tools. You can even use this information to create SEO friendly content for your blog.

Brand and Industry Monitoring

This is the great way to check for your competitors and even you can search for terms related to your business to check what customers are talking about. 

Consider one example: 

If you want to do SEO for particular terms like blue cars and black cars and you are not sure, then go to Google Trends and search two phrases with comma between them.

In this graph, you can see that black cars phrase is in steady position and blue cars phrase is rising and falling but the blue cars spike is higher than black cars.

Content Ideas

As you search in Google Trends, you can able to find different search terms or keywords which can be useful in writing content (either for blogging or for platforms like twitter, Facebook, Pinterest). Perhaps, for best SEO, unique and relevant content is good.

　　　　

Regional Interest

Google Trends splits the search data by region. It provides the information like from where the keyword has been searched more. If you want to find out only national visitors then this tool will help you to figure out how popular is that keyword in your country and even you can find out it in city.

　　　　

Top Tips for Getting the Most out of Google Trends

1.Google Trends helps to boost your business with the proper and accurate selection of keywords. It also provides similar keywords as well as keyword analysis.

2.You need to analyze the quality of search popularity rather than high number of results because sometimes keywords trend in negative fashion.

3.Make use of this tool to evaluate how well your competitors are trending. In addition, you can be able to check their target keywords and adapt new strategies accordingly to attract more traffic (like highlighting current trends).

Google Trends is the best research tool available to attract more traffic for your business. So, if you haven't used this tool for SEO purpose, check it now to improve your business in online marketing.