How important is Anchor Text?

In seo, anchor tag is one of the most important html tags. The anchor text is clickable text in a hyper link, to give the contextual information about the description. The web document should consist of meaningful anchor text, that it will define the subject matter of a web document. Don’t use bad anchor text like click here in your anchor text. Always the anchor tag should consist of targeted keyword i.e. the keyword should describe the content.

The hyperlinks are underlined in blue color. These are common colors used in web pages, there is possible to change color by using CSS. In the below example Jon Wye’s custom Designed Belts would be the visible text of this link.

 If a web document have many links with the right keyword in their anchor text, then web page have high ranking placement in the search results page of a search engine, after the updation of penguin 1.0 the anchor tag is classified into following types:

• Brand name/Brand-keyword hybrid
• Exact match
• Partial and broad match
• Non-descriptive
• URLs
• Anchors in foreign languages
• Empty alt texts in linking images
• Other (completely different from the targeted keyword)
• Anchor Text Over-Optimization Penalty

Google has introduced panda and penguin algorithm update, penguin targeted link building practices. Anchor text over-optimization penalty means when too many links uses same anchor text, you will experience a penalty. That is many of them operate without having knowledge of SEO.

Importance of the First Anchor Text

 How to set a Color of Anchor Tag text using CSS System

 In web pages, anchor tag is an important component that links from one piece of content to another. With use of CSS the visitors can easily spot your link, CSS style your link and make it attractive to your site visitors. Cascading Style Sheet system supports Hyper Text Markup Language to change color as shown below.