Optimize PPC Campaigns Effectively By Spending 10 Minutes Per Day

  You need to manage your Adwords campaigns on a daily basis. If you are too busy then you can enter 10 minute PPC workday which keeps your campaigns performance strong. The following points show how you can work for PPC for 10 minutes in a day.

1. Minute 1: Check Stats on Your KPI

You must be aware of your top Key Performance Indicators. If you are not aware then you can use your 10 minutes to know your KPI. Make a call to your client and discuss your campaign goals and objectives. Sales and profit are considered good for KPIs of an ecommerce advertiser. Let us assume that you know your top KPI. You can spend your first minute on checking the stats of your KPI. If conversions are your KPI then you can go through the total conversions and cost per conversion. You can find which campaigns and ad groups are performing the best or worst and work on them.

2. Minute 2: Pause the Worst Performers

Pause the keywords, ad groups or even campaigns which had spent huge amount and did not contribute to your key performance indicators. In PPC, you have the option to resume them after fixing the problem.

3. Minute 3-4: Negative Keyword Research

If you have paused the campaign performing worst then have a glance at your keywords which are underperforming. You may find a few keywords which are converting but cost may be higher than target CPA or some of them may generate traffic without any conversions.
You can generate search term reports for the keywords by clicking details and choose search terms-selected. You can create negative keywords by looking at the search query report. 

If you are not selling cars in the above example then you can add the term to the negative keywords list by spending only 2 minutes. You can filter the report by using clicks and list the negative keywords. You can download and save the report if you want to review the entire search query report.

4. Minute 4-5: Boost Bids on Top Performers

   You can find the best performing ad groups and campaigns and need to focus on them. The ad groups which have received more number of conversions with low cost can be treated as best performing. You can use bid simulator or change the bids manually for the top ad groups as shown below:

   Have a glance at your top keywords and boost their bids using Adwords Editor. You can also use Advanced Bid Changes function as shown below:

Arrange your keywords according to cost per conversion and make changes by working only 2 minutes. You can make bid changes for the selected ones as shown in the screenshot:

5. Minute 6-7: Replicate Your Best Ads

   Look at your ad texts and find the ads performing best. You can pause the ads which are not performing better or replicate the best ads i.e., copy and paste in your adgroup number of times. If you have set Rotate Evenly in ad rotation of your campaign settings there is more chance for the winners to show the ad and turns out to more conversions.

6. Minute 8-9: Positive Keyword Research

   Run search query report for best performing keywords and filter them by using conversions. You can add the queries as positive keywords. With this task you can receive high conversions at low cost.

7. Minute 10: Make Notes For Tomorrow

   You can make some notes in the last minute such as what to do tomorrow after logging in immediately and any questions you need to ask your client.