Day by day Google search has becoming more sophisticated with its algorithms and over the past few months, Google started penalizing websites that over optimize for better ranking. Now, it is mainly focusing on websites for "unnatural" back links.
Even though you are not in the part of link buying or similar manipulative tactics, your site may penalize in search results for having too many low-quality inbound links. If irrelevant and low quality sites have linked to you without your presence, Google can harm your website badly. So, you have to be wide awake in the SEO field because without your knowledge, many of the sites may link to you through which your site ranking can suffer a hit.
In addition, you need to address the issues and must take necessary action to improve your standings with search engines as well as with the visitors. As all of us know that, Google has stepped up its focus on link spam with both algorithms and manual action. Google doesn't hesitate to punish websites that uses unnatural or manipulative tactics because its main strategy is to provide relevant and quality content to its visitor.
Now a days, Google is evaluating and focusing more on quality of back links along with quantity. If your link profile contains links with low quality then that is a red flag for giant search engine Google, and your site may hit in search engine for having too many low quality links.
Search engines like Google, identifies links as low quality links when the anchor text link contains keyword rich text.
Here is a list of link types:
Even though you are not in the part of link buying or similar manipulative tactics, your site may penalize in search results for having too many low-quality inbound links. If irrelevant and low quality sites have linked to you without your presence, Google can harm your website badly. So, you have to be wide awake in the SEO field because without your knowledge, many of the sites may link to you through which your site ranking can suffer a hit.
In addition, you need to address the issues and must take necessary action to improve your standings with search engines as well as with the visitors. As all of us know that, Google has stepped up its focus on link spam with both algorithms and manual action. Google doesn't hesitate to punish websites that uses unnatural or manipulative tactics because its main strategy is to provide relevant and quality content to its visitor.
Now a days, Google is evaluating and focusing more on quality of back links along with quantity. If your link profile contains links with low quality then that is a red flag for giant search engine Google, and your site may hit in search engine for having too many low quality links.
Search engines like Google, identifies links as low quality links when the anchor text link contains keyword rich text.
Shift in Link-Building Practices
With the latest Google update, many of the site owners who made use of unnatural link schemes had been hit by the Google penalty.Here is a list of link types:
- Inbound links originating from sites you control.
- Back links from forum comments and discussion boards.
- Purchased links.
- Excessive link exchanges.
- Links from large-scale article distribution or guest posting campaigns.
- Low-quality bookmark or directory site links.
- Widgets embedded with irrelevant links.
Still links hold value and Google focusing more on quality of links and relevant content. If your site has great volume of high quality back links then it adds popularity as well as authority for your site.
Managing Your Link Profile
For website owners, this update is a wakeup call to evaluate and monitor website link profile. You need to take control on it, start with a link audit and there have several ways to go with it. A Google webmaster tool is the primary tool to gather information on inbound links and it is the basic step to start analyzing your back links. You cannot find all unnatural links with this tool.
In addition, you can find plenty of tools that give you more in-depth information about inbound links and provides you support for reducing the number of bad links affecting your site. Use all tools together to extract solid picture of unnatural back links for your website.
Then select downloadable tool that gives you link profile auditing and link risk management details. So you can analyze and monitor your website over time. Few tools will also provide some automation for link removal process.
In addition, you can find plenty of tools that give you more in-depth information about inbound links and provides you support for reducing the number of bad links affecting your site. Use all tools together to extract solid picture of unnatural back links for your website.
Then select downloadable tool that gives you link profile auditing and link risk management details. So you can analyze and monitor your website over time. Few tools will also provide some automation for link removal process.
Back to Basics
Identifying and monitoring unnatural back links is a time consuming and mostly you need to do it manually. Moreover, you have to send request to webmasters for link removal and it is the easy process. In email, explain that you are paying more attention on link risk management after making a note on your site ranking drop with the latest Google updates. Request them in a polite way to remove your link from their websites. Provide them a copy of link in question and URL of your page in an email.
Keeping a Clean Slate
Once you have done with the following steps and provided enough time, then you can consider Google’s Disavow tool to clean up left links. Follow the guidelines carefully before proceeding into the task.
Google provide a reconsideration request form for webmasters. Still, if your site has unnatural inbound link history and you have addressed the issue then you can include this task in the form and submit it for re-evaluation. This whole process may take several days or few weeks.
Google provide a reconsideration request form for webmasters. Still, if your site has unnatural inbound link history and you have addressed the issue then you can include this task in the form and submit it for re-evaluation. This whole process may take several days or few weeks.
Posts
No comments:
Post a Comment