How To Use Google Display Planner To Boost Your Display Network Campaigns

   Online advertising is important for a business or website to get huge online traffic. Google provides number of tools for marketing your business. Google has launched new tool Google Display Planner in Adwords for Google Display network campaigns. Google Display Planner is one of the tool which helps in targeting specific websites and expand the reach of your display campaigns. You can identify display network keywords, placements, topics and interests with the help of Google Display Planner tool. Google Display Planner works similar to Google Display Network Ad Planner.

Getting Started With Google Display Planner:

   You can login to Adwords account and choose "Display Planner" under Tools and Analysis tab.
In the Display Planner:

• You can tell Google what your viewers are interested in and use a word or keywords separated by comma.
• Give your landing page url and observe relevant targeting suggestions for your campaign. If you don't prefer to run both of the targeting settings then you can insert either keywords or landing page.
• Select geographical location and language which you want to target and click on "get ideas".

It also recommends ad group structure by keywords, placements, topics and interests.

What can you do now?

• You can create new ad groups and customize the results.
• You can filter the results by text ads, square and rectangle images.
• You can also filter the results by mobile and video ads.
• Show only the above fold ad spaces.
• Operating system of app placements should be filtered.
• Find out important data such as age and gender for your search results.
• Add the results to your account. 

 

    By going through ad group ideas or targeting ideas you can keep planned ad groups in your plan part on the right sidebar. You can estimate the plan and receive approximation of impressions, unique visitors and costs. After the campaigns objectives are met download the plan or add it to your campaign.

Some General Rules to Set up a Top Notch Targeting on the Display Network:

1.  You should create custom advertising messages for each ad group.
2. You can use image dimensions possible to test various placements.
3. Use both text ads as well as image ads.
4. You need to customize your bids by placement.
5. If websites doesn't perform well then add negative placements.
6. You need to update your display ads every 3 to 4 weeks so that your content will be fresh and attractive to the customers.
7. You can use all the targeting methods such as keywords, interests, placements and topics.

 Conclusion:

   You can make more research on placements by using Display Planner. You can easily get Display Planner tool from Adwords user interface capable of transferring chosen ideas and placements to your campaigns and saves your time.