LINK SCHEMES

   Ranking of your website will be based on the analysis of the sites which link to you. The quantity, quality and relevance of the links matter and these factors influence your site's ranking. The context about the subject matter is provided by the sites that link to you. The quality of your search results may be affected due to manipulating the links and is considered as the violation of webmaster guidelines.

   The following are the examples of link schemes which negatively affect your website ranking:

1. Buying or selling links that pass page rank:

This includes buying a directory listing, exchanging money for links, paying someone for writing a blog post etc.

2. Reciprocal Links or Excessive link exchanging:

This is one of the link scheme where "link to me and I'll link to you" method is followed. This is either done under the links or resource pages.

3. Linking to web spammers or unrelated sites:

You should not link to the sites that are spam such as keyword stuffing, malware issues and hidden links etc.

4. Building partner pages only for cross-linking:

   Some of the examples of unnatural links which violates Google Webmaster guidelines are:

• Text ads that pass page rank.

• Links that are used in the content of the article with little coherence.
• Low quality links from directory sites and bookmarks.
• Links embedded in widgets and distributed in several websites. For example: Visitors to this page: 1472 Car insurance
• Distributed footer links of various sites
• Forum comments containing optimized links in signature

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Few other examples are:

• Links from irrelevant sites
• Links from Blogs
• Links from article directories

   Your site can be hit by unnatural link penalty if you use the techniques which violate Google quality guidelines.

How to Prevent Page Rank from Passing:

You can prevent page rank from passing in various ways as shown below:
a. Adding "rel=nofollow" attribute to tag in advertising links

b. These nofollow links can be redirected to a page which is blocked from search engines with robots.txt file.

     You can create unique content and get relevant links to you from other sites so that you can gain quick popularity. If you have useful content there would be more chances for the readers to find valuable links to it. You need to think whether the content would be beneficial to the visitors or not. The quantity of links doesn't matter but the quality and relevance of the links matters. Identify the unnatural links and delete them carefully. You should not delete your natural and beneficial links which affects your site rankings.
  
   The preferred method is to build natural links without participating in any link schemes. Remove all the bad, spammy and low quality links. It is important to have healthy links and maintain natural link profile.