10 Essential SEO Tips for E-Commerce Sites

   All the old methods which have been used for optimizing your e-commerce website need to be changed now. You can make your e-commerce site perform well by following some of the tips.

Below are 10 essential SEO tips for e-commerce websites:

1. Work Out a Really Exhaustive Keyword Research Report:

   You need to select certain keyword terms and phrases and test them on keyword tools depending on the type of your business, services and demography you target your customers. You can use Google keyword tool for this process. You should generate keywords list for which your competitors rank high and show in the report. If you have an idea regarding your competitors’ keywords then you can be able to choose the keywords easily.

2. Check Your Site's Structure, Make Sure it is Easy to Use:

   You need to check your site structure and make sure to have your site's structure user-friendly. It must be easily navigable for your visitors so that they must be able to find the page they are looking for.

3. Basic On-Site SEO Needs to be Handled Well:

   On page factors are more important for ranking well in the search results. You need to optimize your site considering the on page factors such as title tags, meta descriptions, URL structure, rich snippets, alt tags etc in correct way.

4. Create Blog On Your Site Which is Frequently Updated:

   Some of the sellers avoid creating a blog in their e-commerce site thinking that it is not useful. This way of thinking is absolutely incorrect. Create a blog on your site and update it frequently so that Google bot assumes new thing is happening which needs indexing.

5. Check Your Site for Proper Social Media Integration for Product Sharing:

   Sharing a product plays an important role in social media sites like Facebook, Twitter, Google Plus, Pinterest etc. You can achieve authority to your e-commerce site by social media sharing.

6. Respond to Your Reviews For Customer Satisfaction and Reputation Management:

   In order to buy things from your site, reputation is one of the factors to be considered. You need to respond to the reviews in a positive manner as negative reviews may have an effect on the reputation of your site. So you need to respond to every review for your customers’ satisfaction.

7. Make Your Site Multi Device Optimally Designed:

   Now-a-days optimizing the mobile version of the site is being into practice. At present people are using several devices such as smart phones, laptops, tablets, desktops etc. You need to design your website such that it should be easily navigable on any devices and work on the SEO part for those different devices.

8. Get Attractive Content Marketing:

   You can offer anything new apart from selling via content marketing articles. You can do this for an e-commerce site by knowing about your product niche. For example, if you sell apparels you can make a new look to the fabric.

9. Get Authority Links Only:

   Authority links play an important role in SEO. If you have either informational site or e-commerce site you need to make sure to have only authority links to your site. You should not have links from spam sites.

10. Create Relevant Social Media Channels for Better Visibility:

   You have to create social media channels like Facebook, Twitter etc which talks about your site and the products you offer. By this your site's visibility and target customers increases thereby conversions increases.