Link Building was one of the common practices implemented by SEO’s in previous years to drive rankings and positions in SERP’s. Even it did not serve any purpose in marketing, most of the SEO’s used to follow link building. Due to this most of the sites has faced worst situations at time of Penguin, Panda updates. To successfully recover from link penalties there is a need to remove links from different sources. Here are 10 most common link-building problems which resulted in link penalties after updates.
Article Directories:
Links from article directories were hit badly by initial penguin update, now it is better to stop adding article links. Even if they are present we need to make use of Disavow tool to remove links and would be better not to use links from article directories.
Low Quality Directories:
Site with links from low quality directories faced penguin updates severely. Linking to few high quality directories is more advantageous rather than low quality sites in high number. Directories should not be considered a volume source of links.
Low relevance Guest posts:
Guest posting is another popular method used in link building. It is a great idea to do guest postings. But there is a need to remember that post should be relevant to site and vice versa.
Low Relevance / Accuracy Infographics:
Infographics are one of the best types of communication which is used by most users and publishers. But most of them started cranking on Infographics by concentrating only on volume but not on quality. Even though these low quality Infographics are not targeted in previous updates but they may be targeted in future updates. Google stresses more on Infographics links whether people who accept the page really end up about endorsing page that they end up linking to.
Paid Guest Posts:
Paid guest posts need to be stopped. One important note in these paid guest posts is that a site will have significant number of incoming links from posts which have rich anchor text embedded in the middle. Guest posting should always be simple attribution links at bottom of the post.
Anchor Text:
Rich anchor text in back link profile may be another drawback and which may result in facing Google update. Little amount of rich anchor text may not harm the site but if it exceeds the limit then there arises a problem. So steps need to be taken to avoid rich anchor text in back links.
Doorway Pages:
Doorway pages are one of the oldest techniques used by most SEO’s. These are thin content pages which aim at attracting traffic and redirecting users to other pages. This technique need to be stopped to gain popularity among users.
International Sites:
Linking to international sites is not a good option. It is better not to link to foreign sites unless and until we market our products in those countries. So links from international sites does not make much sense.
Blog Carnivals:
Blog Carnivals are those where people will share content and editorial content may or may not be provided by owner of blog carnival. While other publishers can visit site and choose articles for publishing in their site. But Google does not encourage Blog carnivals, as article directories are being used as link schemes. It is a better option to stay away from these and any other “marketplace” for content.
Poor Quality Content of Any Kind:
Poor quality content is measured by search engine with help of social media signals which add real value as signal. If a site or article gets more social attention then social users spend more time on site. Then it can be taken as people are interested in content or site. But publishing low quality content is bad for site as well as it hurts search rankings.
Link building should just not build back links instead it should market the site. It is very important to analyze and spot problems which are a key role of the process. It is essential to follow above steps to remove penalty first and then put efforts in not to use this type of link building again.
Article Directories:
Links from article directories were hit badly by initial penguin update, now it is better to stop adding article links. Even if they are present we need to make use of Disavow tool to remove links and would be better not to use links from article directories.
Low Quality Directories:
Site with links from low quality directories faced penguin updates severely. Linking to few high quality directories is more advantageous rather than low quality sites in high number. Directories should not be considered a volume source of links.
Low relevance Guest posts:
Guest posting is another popular method used in link building. It is a great idea to do guest postings. But there is a need to remember that post should be relevant to site and vice versa.
Low Relevance / Accuracy Infographics:
Infographics are one of the best types of communication which is used by most users and publishers. But most of them started cranking on Infographics by concentrating only on volume but not on quality. Even though these low quality Infographics are not targeted in previous updates but they may be targeted in future updates. Google stresses more on Infographics links whether people who accept the page really end up about endorsing page that they end up linking to.
Paid Guest Posts:
Paid guest posts need to be stopped. One important note in these paid guest posts is that a site will have significant number of incoming links from posts which have rich anchor text embedded in the middle. Guest posting should always be simple attribution links at bottom of the post.
Anchor Text:
Rich anchor text in back link profile may be another drawback and which may result in facing Google update. Little amount of rich anchor text may not harm the site but if it exceeds the limit then there arises a problem. So steps need to be taken to avoid rich anchor text in back links.
Doorway Pages:
Doorway pages are one of the oldest techniques used by most SEO’s. These are thin content pages which aim at attracting traffic and redirecting users to other pages. This technique need to be stopped to gain popularity among users.
International Sites:
Linking to international sites is not a good option. It is better not to link to foreign sites unless and until we market our products in those countries. So links from international sites does not make much sense.
Blog Carnivals:
Blog Carnivals are those where people will share content and editorial content may or may not be provided by owner of blog carnival. While other publishers can visit site and choose articles for publishing in their site. But Google does not encourage Blog carnivals, as article directories are being used as link schemes. It is a better option to stay away from these and any other “marketplace” for content.
Poor Quality Content of Any Kind:
Poor quality content is measured by search engine with help of social media signals which add real value as signal. If a site or article gets more social attention then social users spend more time on site. Then it can be taken as people are interested in content or site. But publishing low quality content is bad for site as well as it hurts search rankings.
Link building should just not build back links instead it should market the site. It is very important to analyze and spot problems which are a key role of the process. It is essential to follow above steps to remove penalty first and then put efforts in not to use this type of link building again.
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