In SEO point of view, Page Speed is one of the important factors for search engine rankings. The performance of a web page can be evaluated by Google Page Speed Score. The sites which are faster gives better experience for the user and leads to higher traffic and lower bounce rates.
Google Page Speed Insights Tool:
A web page performance can be examined and analyzed using online Page Speed Insights tool in Google Developer Page Speed. Suggestions are also given on how to make your pages faster. This tool helps developers to optimize web pages and gives a score out of 100 and provides the details on how to improve the score. By reducing the page load times, bounce rate also decreases and conversion rate increases.
The below mentioned are some of the factors to improve Google Page Speed:
Compress Images:
If the images are properly compressed then page speed can be improved. The compressed image looks similar to the uncompressed image using few of the bytes. The correct form of compression reduces the file size without reducing image quality. Most of the image editing software’s have an option of "Save for Web and Devices" which helps to compress the file automatically. RIOT is recommended to optimize multiple images at once for Windows users. The below screenshot is an example to optimize or compress images in image editing software.
Serve Scaled Images:
This common issue is mostly found in e-commerce sites which have numerous images for each product in pages. Some content management systems can convert these images to correct size and the others are left to the browser. When the resizing images are left up to the browser, page load times get increased. You can also create multiple versions of the image in appropriate sizes for particular pages. Apart from CMS, there are other tools which help in resizing multiple images at a time and hence page speed can be improved.
Minify JavaScript:
Comments and white spaces from the JavaScript files should be removed in order to reduce the size of the file. Minify JavaScript is used to run all JavaScript files on a page using JavaScript minimizer. A link is displayed by the Page Speed if a small file is generated. Click the link and save the file minified and change your HTML. The minifying task can be performed by various tools like Google Closure Compiler Service.
Remove Unused CSS:
CSS files contain the rules and if a rule does not apply to any element of a page, there is no change in the appearance of the page by removing it. As external style sheets may be included in the page, you can remove the rules which are not used in given page. Hence it is easy to recognize which rules are not used, by running page speed on all pages which use external style sheets and remove them.
The above examples are sample problems with Page Speed and you can fix those issues. By running these tools and fixing the issues on your page, page speed can be improved and also gets better user experience.
Google Page Speed Insights Tool:
A web page performance can be examined and analyzed using online Page Speed Insights tool in Google Developer Page Speed. Suggestions are also given on how to make your pages faster. This tool helps developers to optimize web pages and gives a score out of 100 and provides the details on how to improve the score. By reducing the page load times, bounce rate also decreases and conversion rate increases.
The below mentioned are some of the factors to improve Google Page Speed:
Compress Images:
If the images are properly compressed then page speed can be improved. The compressed image looks similar to the uncompressed image using few of the bytes. The correct form of compression reduces the file size without reducing image quality. Most of the image editing software’s have an option of "Save for Web and Devices" which helps to compress the file automatically. RIOT is recommended to optimize multiple images at once for Windows users. The below screenshot is an example to optimize or compress images in image editing software.
Serve Scaled Images:
This common issue is mostly found in e-commerce sites which have numerous images for each product in pages. Some content management systems can convert these images to correct size and the others are left to the browser. When the resizing images are left up to the browser, page load times get increased. You can also create multiple versions of the image in appropriate sizes for particular pages. Apart from CMS, there are other tools which help in resizing multiple images at a time and hence page speed can be improved.
Minify JavaScript:
Comments and white spaces from the JavaScript files should be removed in order to reduce the size of the file. Minify JavaScript is used to run all JavaScript files on a page using JavaScript minimizer. A link is displayed by the Page Speed if a small file is generated. Click the link and save the file minified and change your HTML. The minifying task can be performed by various tools like Google Closure Compiler Service.
Remove Unused CSS:
CSS files contain the rules and if a rule does not apply to any element of a page, there is no change in the appearance of the page by removing it. As external style sheets may be included in the page, you can remove the rules which are not used in given page. Hence it is easy to recognize which rules are not used, by running page speed on all pages which use external style sheets and remove them.
The above examples are sample problems with Page Speed and you can fix those issues. By running these tools and fixing the issues on your page, page speed can be improved and also gets better user experience.
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