IMPORTANCE OF OFFLINE MARKETING TO RAISE WEBSITE POSITION IN SEARCH ENGINES

There are certain simple twists which when made to offline marketing can help along with SEO for a site. This results in ranking high of the site in SERP’s. Online SEO and Offline SEO are two different terms in SEO.  There are some offline activities which suggest a noteworthy way to influence position of site in Search Engines. Just there is a need to make small changes for offline SEO which is being done presently.

Difference between Online SEO and Offline SEO

Online Marketing is that where techniques are implemented over internet which includes On-page optimization, building in-bound links from other websites, email marketing etc. While Offline marketing deals with marketing trends or activities those businesses carry out, that does not interact with internet all the time. Offline marketing deals with promoting products and services through Press releases, TV, Posters, Social Media etc. 

There are some important techniques and points which help in gaining a high position in Search Engines, when done in offline marketing for a site. Following are some of the techniques:

1.It is needed to tell people what to search for:

Now-a-days some big brands are helping out people by advising them what to search for; it can be brand, products or business name. It is tough and leads the users to come across competitor’s products or even website. But search engines help out users by showing results of what people are looking for, this happens especially when high number of similar search queries is used. It is one of the effective strategies rather than just giving site address in advertisements.

2.Help pages of site in driving to good position in Search Engines:

Search Engines like Google notice when there is a group of search queries going on and will make sure to show only results related to what users are searching for. That is once when search engines recognize that users are looking for a page on your site then they will help find it out easily.

3.Off page helps in pushing pages up in Search Engine results:

Off-page has incidental effect in pushing up the pages results without our intervention. This when combined with complete on-page optimization will give better chances of ranking in SERP’s.