How to Create a Successful Pay Per Click Campaign

Pay per click advertising is a primary way of generating target traffic. PPC campaign determines about how many visitors visited your website directly. If user clicks on your link, banner and lands on your page then you have to pay for it.

    PPC campaign is an effective way to attract visitors to your site and converting those visitors into potential buyers. Google considers fields like PPC ad performance and CTR along with bid price. For a successful PPC campaign you have to consider several factors.

Steps for a successful PPC Campaign

Research: Research is the primary step to build a successful PPC Campaign. Before developing campaign you need to concentrate on three factors - business goals, target audience and keywords.

  By understanding few business goals, you can deliver measurable results. To target an audience you must follow the below checklist:

Who am I going to target with this campaign?
Why my target audiences choose this product?
Keyword research is an important factor for building successful campaign.

Implementation: Campaign implementation phase is a next step to follow after research phase. It includes: 
Campaign structure
Ad copy
Landing page development
Campaign settings

Build your campaign structure logically with identified keywords and form ad groups with 5 or 10 keywords. After campaign structure, next step is to start developing ads that are relevant to those groups of keywords which are used in campaign structure. Search for each of your target keywords in search engines and see which type of ad copy your competitors are using.

  Update high quality website content that makes your website well structured which makes user to navigate the website easily and purchase products via PPC Campaign. The last and final step is campaign settings.

When you have almost reached final step to launch your campaign, Google will ask you about settings that affect PPC campaign. In AdWords case, you have to consider specific settings like region and language, customizing ad delivery.

Optimization: Adwords contain complete report that determines which part of your campaign has high value. In optimization phase, you have to gather complete information which helps to optimize your campaign successfully. This phase includes: Statistical analysis, Refinement and Bid Management.
    
        Statistical analysis considers main key factors like CPC, quality score and conversion rate. This analysis will help you to find where you are falling short. You need to check and monitor individual and group ads. Key factors like keywords, landing pages and ad copy is the way to refine your ads. Finally, bid management is an important field in PPC campaign and it is also important for positive ROI.