Search Engines Ranking Factors 2013

So many people have the doubt i.e, which factors are relevant to good ranking for keywords in search engines. Ranking factors differ from one search engine to another search engine. Every search engine have their own ranking factors.

Some Important Ranking Factors:

1. Social media signals show extremely high correlation:. If we get likes, shares, tweets from social media like Facebook, Twitter and Google+, it is considered as good ranking factor in search engines.

2. Back Links: Though the number of back links form the powerful factor in ranking but getting the qualitative back links is also important rather than quantitative back links.

3. Brands Leverage Classic SEO Signals: The web pages with strong brands need not to be concerned with the areas of title tags, headings, descriptions, alt tags etc.

4. Targeted Keywords in Domain: Irrespective of the rumors and contrary, placing the targeted keyword in the domain name is more likely to appear in the top rankings.

5. Too Much Advertising is Detrimental: Having too many advertisements on your web pages, requires great effort to rank well. Do not advertise AdSense and AdBlocks like porn sites, guns or illegal products etc on your website.

Google Search Ranking Factors:

Google in the starting days had an algorithm which was easy to understand. But now Google is updating the algorithm every month which is becoming more complicated to understand every update. Understanding the Google updates can help explain changes in rankings and organic website traffic and accordingly google algorithm made changes to basic factors of every updates. They are shown in below image.

The main 7 basic factors of google search engine are,

1. Backlinks (quality back links)
2. Content (unique content)
3. Authority
4. Trust (visitor trust)
5. Reviews (visitor reviews)
6. Retweets
7. Facebook Shares

Common Search Engine Factors

Now a days search engine factors are changing dramatically. Here are some basic and common factors of search engines:
1. On-Site SEO: It includes targeted keyword selection, website architecture, internal linking and content optimization. Content optimization can be done, when search engine changes the factors according to algorithm updates.

2. Off-Site Link Building: Every search engine crawler can find out which sites are linked to your websites. This process makes google search engine determine the web page rank. If the page rank is high for a particular website, that website will have good quality links. So it is better to get 100 different website links from 100 sites but not 100 same links from one site. Getting the quality links on a regular basis is always advisable.

3. Content Quality: Recently Google has updated the algorithm called "Panda". With this updates, Google has penalized so many websites for providing low quality content on their websites. The content updated on your website must be qualitative as it is termed as king of the website.

4. CTR: The Click Through Rate gives the percentage at which the visitors click on an ad. If the visitor is spending more time on your website it results in improved rankings.