5 Penguin Friendly Link Building Tips

Google has launched an algorithm update called penguin in April 2012, where many of the websites ranking has fallen down. Due to this penguin updates the spam sites have been hit. if any black hat seo techniques have been used in the past and even though your website is in the safe mode it doesn't mean that you are ranking top in the serp, the results may gradually decrease.
Here are Some Link building Tips based on penguin update which improve the rankings of your website.

1. Get More Fans from Social Media

One of the best way to increase the traffic is through social media. When the new content is posted on any site or blogs you should share the content in social media sites like Twitter, Facebook and Google+, where likes and followers will increase which results in improving the traffic. When you get re-tweets and likes for your content this gives a good ranking in search engines.

2. Link To Inner Pages

A basic seo mistake that everyone does is linking to the homepage. A home page is the important page of every site and hence majority of the back links should not be directed to the homepage. The inner pages consist of the real content and most of the natural links are connected to the inner pages only.
Internal links are important to improve the site structure for right keywords and for linking to the right pages, this makes easy for google bot and visitors to crawl the site.

3. Diversify Your Anchor Texts

Due To google algorithm updates the target has been over optimized for websites, which has been a search engine ranking problem. Anchor text is a word or phrase which is a clickable text in hyper link. When there are many anchor text links to a particular keyword linking it causes a search engine ranking problem.
Diversity of anchor text means linking to a particular page or website. Most of the companies will link a particular website to their company name as anchor text.
Prepare a list of anchor text links to your website which can be downloaded using majestic seo. When the percentage of anchor text keyword is higher than 60 percent then you have to diversify the links with more general keyword phrases.
For example you can use this keywords in anchor text links:

• Click here
• Website
• My company
• Our company
• The website
• Learn more
• Read more
• Click details
• Buy now
• Contact us
• More website
• Official site
• Visit our site

These are the keywords which can be used to diversify the links.

4. Focus on Quality not Quantity

The Most important thing is to have quality links than quantity links. Google will penalize the websites of back links from unworthy sites. We should stop the mass link building techniques or else you may get slow but steady results of link building.

5. Make Content Link Worthy

Producing worthy content is the basic thing for a website where the visitors should like the content and which should be informative. If the visitors doesn't like content they may leave your site which gives a high bounce rate and less google rankings.
When the content is informative and trustworthy then the visitors will stay longer on the site and then rankings of the site will be improved which is considered as a very good seo technique.