How to Survive SEO “Slog”

SEO can help a company to achieve great results only by best practices in seo, but this will be taking long time period with diminishing returns which is mostly known as “SEO Slog”. Situations will become worst if we will be imagining frequently a constant enhancement.

Let us now know about the difference between the above expectations and what is in reality also the four ways that help us in minimizing is called as “delta of dissatisfaction”. SEO slog is a toughest situation which most of the SEO’s go through. These are the areas where most of them put their efforts improving rankings in search engines, improving content in the site, improvising keyword targeting, gaining links, mentions along with social signals, user data along with usage data and all the other things that help to perform better in search engines. Even then the results will not be successful.

This problem arises because most often search engines especially Google make changes to its algorithms and it will trigger ranking systems. So it will be checking whether is the effort worthful or not also are signals organic. Also can the site earn rankings continuously else should there be any consideration, evaluation and time lapse between when things actually started, improved or results gained.

First of the four ways is it will be an important task to create right expectations. It is highly essential for an SEO consultant or professional that if they attend a meeting with client or with marketing team or CEO regarding what you will be able to and cannot accomplish. But if you will create an expectation in them that SEO is this and it will not be a silver bullet. The sites or company you worked previously have gained success only through these best practices of SEO which helped in effective traffic, rankings also effective acquisition of customers.

Now the problem arises at this point of time because from past ten years, people started believing in the following two aspects of SEO. First and foremost is that it is a one-time activity which is dead also wrong as we know. Second thing is that as you have optimized for search engines, you can now be optimal which means that there is no need of any on-going efforts because search engines will be rewarding as when they see these changes.

Second way is that it will be too dangerous when everything is going well and good. It happens that when everything is well then they start to celebrate and will be creating new projections such as because we accomplished ‘X’. So now ‘Y’ is going to happen and it will be resulting in 2X, 3X, 4X and more in future.

Third way is that SEO will not be only inbound traffic channel for your site. Also it is not the only marketing effort which you are working on apart from that you will be doing SMO, content marketing, email-marketing, branding along with PR, outreaching also connecting with your industry, making speeches at events and paid forms of advertising. So now it states that you are not entirely depending upon SEO to get profits and returns.

Fourth and the last thing is that it is highly important to measure as well as report leading indicators. This will be helpful in extreme ways.