How to Leverage Your Content to Build Links Without Gaming Google

  Over the last few years, Google has made a lot of changes to its algorithms in order to filter spam websites. Recently, link building strategies has changed a lot and it's going to change in forthcoming years. Few years ago, it is slightly possible to build unnatural links for your website to get quick results but now it has been changed completely.

Google has been rolled out several new factors to its algorithm and it is going to design sophisticated algorithms to fine-tune search results in order to penalize spam websites. Google promotes high quality websites that provide accurate results and work well for user's requirement.

Real Link Building

Engage with your current and target audience to expand your market via social media channels in order to achieve popularity among marketing field. This tactic will ultimately lead to a true professional in your niche.
Website owners posted a query in Google official blog stating that, "how do our content get seen in search results when larger brands dominate the SERPs?" This is a tricky question and even Google struggles to answer for this post. Small business owners had put a lot of effort in order to share their content on web and they felt that, unnatural link building strategy is the only way to get their content seen on website and generate inbound links.

In order to gain better results on web, involve in marketing plan which includes paid advertisements and content curation. This ultimately enables you to gain traffic, inbound links naturally without gaming Google.

Start with Good Content

Most of business owners are familiar in developing a content but they are failing to create a great content that helps a customer to solve his/her problem. Make a proper plan, before working on content marketing strategy. Design a structured flow which gives you an outline of the content to engage with target audience. You get more traffic for your website if you communicate with relevant audience.

Content curators like Inbound.org enable you to place a link (no-follow link) to your content in order to drive more traffic for free. Users will share good content through social media channels, links and blog posts, if they think it is more helpful.


Small business owners have to work smart to get ahead. Don't rely on old tactics to get quick results instead of that, work on content strategy to produce relevant content for target audience.