Google offers advice on SEO recommendations for pages with infinite scroll

Pages with infinite scroll are more frequently valued by users as compared to Googlebot, as Google itself figures out in a post published on their official Webmaster Central blog. Infinite scroll means, now a days we have number of websites with newer styles such as Pinterest, many landing pages with a lot of products on a single page. The issue with this infinite scroll is that search engine spiders cannot crawls the whole web site as a user.
You need to organize your content management system to produce paginated series to crawl all other infinite pages, in order to crawls the individual page from infinite scroll. Google stated that when a page with infinite scroll is converted to paginate series, it is easier for search engine spiders to crawl your site hence your site become search engine friendly. In this paginated series, each page has a same title with rel=next/prev values, which is stated in header tag.

Further SEO Recommendations for Infinite Scroll:

Google offers a full list of search friendly recommendations for pages with infinite scroll. Here we have some important points:

• When JavaScript is not available, make your infinite-scroll page content into paginated series that can be easily accessible by search engine spiders.
• On every page make sure that if a user came directly to this page, they can easily find what they need.
• Make sure that every page has a correct load time.
• There is no overlap between every page of content.
• Each page must consist of full URL that can be accessed individually.
• Organize pagination with every page containing rel=next and rel=prev values in the header tag.
• Finally, analyze it by checking that page values regulate as the user scrolls up or down.

By applying above recommendations, make sure that your pages and total content can be seen by Google’s crawlers and your site become search engine friendly.