Home page is very essential
for every site so there is need for site webmasters to concentrate on what has
to be included and how effectively it should work. Previously home pages used
to be extremely valid as one stop shops for stores and brands in online. But
today home pages are being targeted more as webmasters along with search
engines are able to understand what users are searching for and are focusing
more on homepage and how to attract buyers.
If we compare home pages of
online brands previous ones with present home pages then we can see a large
number of changes. Below is the image of comparison
Previously home pages were used
to be promoted with certain important pages or sections of site that needs user’s
attention. For example we used to put them like here is my blog, here comes a
popular product; this is the place which has to be visited and so on in the
homepage. But presently those methods of promoting are proven wrong and we need
to work on making those sections easy to navigate from home page. So that it will be easy to focus on important
things of site or just unique sections of the site or else on important things
which most of the customers and visitors of site are looking for answers from
the homepage.
Now we no need of saying that
this is the most important content I have on my site, let us promote this and I
will be able to capture attention of less number of users. Instead we need to
say by redesigning home page as these are the sections of the site you can
navigate by letting me promote most important thing on home page which gives
users a focused experience.
The second most important
area we used to focus in home pages previously is high number of different
keywords. Because in the Old Google it was the page with highest page rank that
would rank for most of the things. But as the Google improvised page rank was
less concentrated and also it was that page which earned most of the links. So frequently,
the anchor text was comparatively expanded that would link to that homepage,
and so were all these other signals. So the homepage could rank for a lot of
stuff that other pages couldn't.
But presently there is no
need to do all those things as Google and Bing are being improvised and are
focusing on the site which has all those required and not just that particular
page. Search engines are taking authority of a site in different areas, around
keyword terms and phrases that are being focused into account. And if a site
has a page that particularly focuses on these topics than it is going to rank
higher in search results though the page does not have that standards that are
needed for ranking but because the site does.
Inner pages of site will
acquire authority of a site, strength of the site and it helps to focus just 1
or 2 keywords or else no general keywords. Instead we can work on
branded-centric keywords only leaving behind un-branded keywords but can have
particular landing pages to these unbranded keywords which can be deeper in the
sections.
There are some general tips
that are to be concentrated in a homepage these may not be exact but with
little changes which gives an idea whether you are doing it in a right way or
wrong. Following are the five important
points which are to be focused in a home page:
1.
Logo
and Navigation sections
Logo and navigation should be present on
the right top of a page and it has to be same in all the pages including home
page. Navigation should be same in the home page as in rest of pages of site but
there can be little changes to the logo in home page compared to rest of the
pages.
2.
Visual
image to give an idea on company or service
A visual image on home page in the site
gives a best idea of what the site is about and what service or products they
offer rather than the text on the site. As a human tendency we first look at
the images than read the text.
3.
Answering
some frequently asked questions or empathetic questions
It is the best idea to answer the
empathetic questions that arise when a new product is seen just on the home
page.
4.
Social
proof or credibility signals
Social proof credibility signals is
another most important section which gives an impression about the site by just
reading them and there are high chances to go deep in to the site.
5.
Call
to action
A call to action is must on the
homepage as it guides users how they have to travel the site once they have
finished with homepage and which gives a positive impact about the site.
Thus all these
factors when displayed on the home page of a site will attract people and create
there engagement on the site.
Even your brands leading with the customers also you must continue to fight to stay relevant. Think what that means for all of the other companies out there struggling to get a special identification and begin themselves as social media competitors. Publicity is not enough and changes are hard to come by. Hence what else is there?
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