Tips to Find Thousands of Broken Link Opportunities at a Tim

      We list white hat link-building strategies as content marketing, quality guest-posting and online PR but we never include broken link-building in it. Some of the SEO’s started to move from quality guest-posting to broken link-building which is not used by many.

Basic Concept of Broken link-building:

Broken link-building is an easy link-building strategy with simple basic concept:

• First we need to find resource pages from relevant market sectors.
• Then we need to check the site to find out that wether any pages have broken links.
• After that we have to inform site owners about broken links and suggest them an alternative quality resource.
• At last we need to piggy back our own resources on the suggestion.

There are many ways to find out broken links, we can make use of Google operators to find resources page. For example: ‘special gifts in url: resources’. Even we can take help of link checkers to identify broken links. Example of such link checkers are http://frayd.us/extensions/linkchecker/.
　　First we need to test this basic concept wether it suits our businesses or not. Then we need to learn to do it on scale, where we are able to find hundreds of broken links at a time.

What’s attractive about broken link building?

• Broken-link building is a white hat technique that can be done on scale.
• This way of reaching is inherently useful which results in immediate value. That is because when we spot broken links and correct, it means that we are able to help behind the site. They can be very thankful for providing suggestions that help in fixing problem. So we can think of chances being generous with our links.
• As we know there will be constant supply of broken-links due to human errors or so there is no shortage of opportunity. It is one of the fact and is a great resource to link builders for linking.
• From broken link-building we can know that broken link prospects actively link to quality resources as they maintain high standards. They consider our report genuinely as their site contains broken links and will be thankful to us as we provide them with broken link pages as well as a suitable alternatives to it.
• Another great advantage is that there is no need to recreate the replacement content instead we can recommend this to the owners of sites to link them and they will show interest in linking back to us as we have taken time to report broken link pages in their site.
• If we create content regularly then we can use it in multiple ways.

Defunct Domains:

     Broken link building is an interesting way in finding valuable domains which were popular previously and which are now expired. Previously these resources were valuable because they can be purchased and link juice can be redirected to other domain which is permanently closed at present. But these defunct domains creates a terrific opportunity to broken link building.

     If there is no redirection for URLs of pages that used to be existed on defunct domain, then as per definition of broken link- building all the links of this domain will be broken. Also if there is a substantial number of referring domains there is a chance that they can be harvested as link building opportunities. We can make use of tools such as bulk checker from Majestic SEO and ahrefs. Below is an example of site using Majestic SEO tool. 

If we find such defunct domains we need to explore their link profile and find out:

• From where do we get links to this domain and are there any separate niches represented in them? Then for each we need to tailor content and pitches.
• What were the aspects of that domain in attracting links and what are the pages and content that substituted in attracting high number of links?
• Which high quality content that exists could be pitched as replacement resources?
• Are you having sufficient resources for investing in creation of fresh, unique content that can be pitched as replacement content?
• How can our site piggyback on giving suggestions for replacement resources and gain links?

If do a research in this way then it gives us a understanding of market and within that we will be able to find niches which will be relevant to number of business sites. Then it will be a matter of reaching to these sites.

Outreach Tips:

As it is difficult to find out broken links and if we want to make most of them then we need to plan our outreach process very carefully. Below are some of the important outreach tips.

• One of the process is to develop a number of different personas that will be able to attract the markets that we are targeting and our responsibility to keep all persona communication consistent.
• We should not be too transactional in our approach that means it should be a friendly human approach that works wonders. So we have to build a narrative that will be reflecting the approach.
• In some of the sites we can be able to find thousand of broken link opportunities from top notch to bottom. Pick the bunch at-least to 50 and for each of them we need to do personal approach with high quality. Then for rest of them we can create a template for approaching.
• The next important step is follow-up that is sending a single outreach mail which cannot impact much so we need to repeatedly send emails.
• We need to spend time dealing with responses we receive as it helps in building relationship and winning a link.

Is Broken link building suitable for all kinds of sites?

Broken link building will be able to play an important role in link building strategies but it works well with sites that follow tradition of good content, opinion and community. At the same time it is not suitable for pages that as links with sales.