How To Make Link Building Successful In Content Marketing Era

Now-a-days Google has been finding and penalizing unnatural link profiles a lot. Previously Websites could rank well by only building links. If you want to get natural links then quality content is must. Most of the SEOs are still using the outdated strategies. First they will find the keywords, create pages and then build links to those pages which results in unnatural link profile.

Below are the 5 steps to have success with link building in the content marketing era:

How To Build a Natural Link Profile:

1. Assess Your Link Profile:

You can use Open Site Explorer tool to analyze your link profile. If you look at some of the sites which rank high for specific terms then you can see combination of anchor text and inbound links distributed to internal pages. 

 2. Identify Your Audience:

In order to earn natural links you need to know whom to target. It is not sufficient to think only about the people who should read your content but also the sites that might link to you. If the content you provided meets the needs of audience then the chance of providing links will be high.

3. Create High Quality, Engaging Content:

You need to write the content which is useful to the audience. If you want to build links to the content then it should attract links by itself. If you work more then you can get more number of links. The content should rank for the targeted terms. If you choose to post a popular topic then you can get more traffic. 

4. Make Your Content Work For You:

You can generate natural links with the help of good content because bloggers share the content resulting increase in link volume. Some of the people may use url as anchor text while building links to your content. Your domain can gain trust only if it has quality links.

5. Prepare To Scale:

You can create an editorial calendar and scale your content development efforts. Spending more time in marketing and link building makes your audience not overwhelmed with content. You should find the methods and strategies which works best for your content. You can give more prominence for a successful strategy in your editorial calendar. You need to work effectively to acquire new links from new websites with related niches.
 

You need to create quality content and focus on link building of the created content. By this your content can earn links. You should try to get links from authoritative websites for your content so that you can maintain natural links.