New Feature in Adwords: Sitelink Descriptions

   Google Adwords is introducing new feature called sitelink extensions. You can add descriptions to the sitelinks which displays along with your ads. You can be able to easily click on the page which is mostly relevant to you and helps advertiser by reducing irrelevant clicks. In February 2012, sitelinks with further details are shown in the ads but they were pulled from other ads in the campaign.

   At present Google allows advertisers to mention the specific text advertisers to appear in the sitelink descriptions. Advertisers can also control the copy of sitelinks and what appears on enhanced ads. They will also be specific in choosing what text should appear.

   If your campaign is not converted into enhanced campaign then this option will not be active. If your campaign has been upgraded to enhanced campaign you can see the description field while you create or edit sitelink.

   Below is the screenshot for adding new descriptions to edit existing sitelinks or creating new sitelinks:

Tech Specs:

   The character limit of link name in sitelink is 25 characters. Both the descriptions 1 and 2 can have 35 characters. You can use 95 characters for sitelink extension. Sitelinks should not be similar as others which are in the same adgroup or campaign or ad and also should not use keyword insertions.

   For example, you can see how sitelink descriptions appear in search results for the keyword ses san francisco:

   The click-through rates are high for the ads which appear with sitelinks with additional details. These sitelinks provide additional information which will be useful and relevant for searchers. You can add up to 4 sitelinks in a text ad.

   Using these sitelink extensions you can expect high click through rate and quality of traffic from your campaign and increase in conversions. So start upgrading your accounts and use the new sitelinks with descriptions.