Monday, May 20, 2013

Which Will Win The Race - Co Citation Vs Anchor Text In 2013

Everyone is getting ready to face the next page rank update. Webmasters build quality back links to get good Page Rank and high traffic. You will get target traffic through quality content and communities. Webmasters used anchor text to build quality back links. If you have appropriate anchor text, you can achieve high page rank in SERPs.

Anchor text is the webpage link that uses text or title instead of address (http://example.com) in the content. Anchor text length lies below 60 characters and different websites display different anchor texts. Keywords in the anchor text decide the ranking of the page by the search engines.

To obtain co-citation technique you have to be well professional and unique. Co-citation defined as, linking to each of a group of web pages from each of another group of web pages at a same time, even though the members of the group do not link to each other. Google has designed algorithm updates to place your site in SERPs. Google wants to display relevant and quality content which readers show an interest to read.

Co-citation can be explained with an example: If you are writing an article related to mobile software’s, you can get lots of subscriber’s local or out of the country. There are many results related to mobile, but people visit the site if the information is relevant to them. You can include links related to best operating system and latest software version which in turn you are linking to other websites and these links are termed as co-citations. Google checks all the links, and if it finds these links are relevant to each other, it pushes up your site position in SERPs.

How To Earn Co-citations?

Search engine shows more interest on co-citations than anchor text because co-citations are earned in natural way, where as anchor text is created by you. Get co-citations from the websites which are near or related to your website.
To get maximum exposure for your site you have to follow few steps:
  • Make a use of Google Adwords keyword tool that makes you to get subject keywords.
  • Make a use of social media analytics, to find out related subject keywords.
  • Stay up to date
  • Post something latest and unique topics that are not yet covered
  • Concentrate mainly on 'Quality' word.
  • Never manipulate any technique but do it in a natural way.

Which Will Win The Race?

According to the different bloggers opinion, co-citations work faster when compared to anchor text. It has high value than anchor text because co-citation links are earned in natural way where as anchor text has been created by you.

Conclusion

Search engine gives more value to co-citations than anchor text. This is because anchor text is placed by you and co-citations links are gained in natural way. But anchor text has its own importance, you cannot be given up.

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