USING MAGESTIC SEO TO RECOGNIZE NEGATIVE SEO CAMPAIGN

Majestic SEO is one of the tools for reporting links to the third party. Majestic SEO
tool can be used to provide the domain information. It can also be used to generate
the backlinks and reports of a website. In majestic SEO, the link reports are updated
throughout the day almost hourly so that new links are available. Some of the tools
in Majestic SEO are Site Explorer, Backlink History, Neighborhood Checker, Clique
Hunter, Keyword Checker, Link Profile Fight, Bulk Backlinks, Majestic Million and
Comparator.

How to Recognize Bad Link?

A bad web link is one that:
1. Which comes from a page either de-indexed or on its way to de-indexing by
the search engine
2. Where the anchor text is same for every single link
3. A paid link
4. A hidden link

The following are some of the factors to recognize for a possible negative seo
campaign:


1. Look up the domain in question in Majestic Site Explorer

Choose "Use Fresh Index" to start and view the link profile.
The link profile has two link metrics citation flow and trust flow. Citation flow is the
number of links to a given url or domain. Trust flow is the number of trusted links to a
given url or domain.

If you look into the link profile regularly, you can find that citation flow increases and
trust flow decreases. This is one thing you should consider to find if anything is going
on to run a negative seo.

The following link profile shows that the citation flow is more and the trust flow is
less.

2. Look At Your Anchor Text Distribution:

Sometimes you can find the traffic coming to your site for unrelated queries by
seeing the referral data. It is easy to view how your anchor text is distributed by using
Majestic SEO anchor text diagram. You can also find out the odd anchor texts if
anyone runs a negative SEO campaign against you.


3. Use Historic Index Of Majestic SEO:

It is quite true that more number of links is built in a short span of time when a
negative SEO campaign is run. The quantity of the links built can be compared to
the total quantity links in your link profile. You can find out whether a negative seo
campaign is being run against your site if you have a sudden spike in the history of
your backlink profile.

The chart mentioned below shows a sudden increase in the referring domains in the
backlink history of a website.

You should be aware of the following two caveats:
i. You will not see any raise in the backlink history if the links are of poor quality.
ii. Sometimes such raises of activity account for Majestic seo's catalog renew and
not for any evil action against you, so this technique alone is not very reliable.

Although the above techniques do not guarantee 100% analysis, but they can provide
a way for indicating the warning signs so that you can come to know whether a
negative seo is being run.