Anchor text is a hyperlink which directs the webpage from the location to another webpage. It is a visible text in blue colored with underline characters. Usually anchor text is a group of characters or words or an image which is a clickable text.
For example: In a sentence if Google is an anchor text, when a user clicks on it then it directs to https://www.google.co.in/.
In HTML coding, hyperlinks can be created by using href attributes. Href refers to hyper text reference which consists of link location. Syntax for anchor text is
Anchor text optimization: It is one of the major seo tools which can rank a page in better position by using rich keywords in a specific hyperlink. In this optimization, the content in the landing page should be more relevant to the keyword or phrase in the anchor text so that search engines give importance to it thereby rank position varies to better position.
Anchor text optimization can be done in two ways, internally and externally. Internal optimization refers to optimizing of anchor texts which are linking to a particular page can be within a website from other pages. Whereas, external optimization is optimizing of anchor texts in inbound links which are linking back to the website.
The hyperlink helps users to get the relevant content pointing to other web page for their search. Anchor text is one of the major seo tools that is helpful to rank a page by search engines. Sometimes anchor texts are misused instead of landing to right page may direct to some other irrelevant page that is not usable to user. This leads to rank lower to that home page and in turn traffic may also decrease.
To improve page ranking, you can create a few number of deep links to home page with hyperlinks. Use relevant keywords and phrases in anchor text so that a reader can understand easily. Use short description in anchor text instead of lengthy description. Use different synonyms instead of one for particular keyword. Quality back links improve page rank to better position by search engines.
For example: In a sentence if Google is an anchor text, when a user clicks on it then it directs to https://www.google.co.in/.
In HTML coding, hyperlinks can be created by using href attributes. Href refers to hyper text reference which consists of link location. Syntax for anchor text is
Anchor text optimization can be done in two ways, internally and externally. Internal optimization refers to optimizing of anchor texts which are linking to a particular page can be within a website from other pages. Whereas, external optimization is optimizing of anchor texts in inbound links which are linking back to the website.
The hyperlink helps users to get the relevant content pointing to other web page for their search. Anchor text is one of the major seo tools that is helpful to rank a page by search engines. Sometimes anchor texts are misused instead of landing to right page may direct to some other irrelevant page that is not usable to user. This leads to rank lower to that home page and in turn traffic may also decrease.
To improve page ranking, you can create a few number of deep links to home page with hyperlinks. Use relevant keywords and phrases in anchor text so that a reader can understand easily. Use short description in anchor text instead of lengthy description. Use different synonyms instead of one for particular keyword. Quality back links improve page rank to better position by search engines.
Posts
No comments:
Post a Comment