Impact of Social Bookmarking on Search Engine Optimization

Social Bookmarking:

Social bookmarking is considered as the process useful to internet users that they can share, organize, search and manage bookmarks of webusers. It is also said to be a method of tagging a website and saving it for later i.e instead of saving them to web browser, you can save it on web. As bookmarks are online we can easily share them with our friends. If we want to create our own socialbookmarks, we have to register in the social bookmarking sites. It can be a easy root or method to market our website.

Process Of Social Bookmarking:

Social bookmarking is becoming requisite to take reliable steps to increase number of visitors on daily basis to our website. Most of the bookmarking sites allow us to browse through the items based on most popular, recently added, or belonging any category like technology, shopping, politics, blogging, news, sports etc.

Steps to be taken in the process of social bookmarking:

• Choose the bookmarking site in which we are going to tag a site to it.
• Register with the chosen bookmarking site.
• Install browser extensions or bookmarking toolbars as some of the sites lists few ways that you can make social bookmarking easier such as IE toolbar, firefox extensions.
• Add bookmarks by using the tools that which have been installed earlier.
• Invite your friends as social bookmarking is meant to be social.
• Social Bookmarking is used to expand its vision to not only to your friends’ bookmarks but also to other people who tag with same keyword.

This can be simply defined as method bookmarking which is posted online, catalogued with comments and tags, and shared with your friends/others.

Advantages And Disadvantages Of Social Bookmarking:

Advantages:

• The main advantage of the social bookmarking is “Search Engine Optimization” because these sites are highly search engine optimized.
• By using bookmarking services you can experience immediate traffic to your site.
• The main theme of these services is that we can place our favorite websites list in single place and browse whenever and wherever required by using the internet.
• It ranks the resource based on the number of times it has been bookmarked by users rather than rank it according to number of external links.
• It is considered as the best place for promoting your site.

Distavantages:

• Informal vocabularies is one of the drawback of social bookmarking in search data point of view i.e
• No standard set of keywords
• Mistagging occur due to spelling errors
• Tags which have more than one meaning
• It is not designed with the proper hierarchy of relationships between tags.
• Spam and corruption is another disadvantage of social bookmarking. The more ofen the webpage is submitted the better chance that the page is found.

spamming occurs as the same webpage is bookmarked multiple times and/or by tagging each webpage of the website by using a lot of popular tags, obliging developers to constantly adjust their security to overcome abuses.

Impact Of Social Bookmarking On Search Engine Optimization:

Social Bookmarking is becoming best way for the website owner's to draw the attention to their site. It exposes the site to a wide group of people who run their own blogs indexed in search engines as regular website are. The following are the few points to explain impact of social bookmarking on search engine optimization:

• Indexing of sites are done faster as the sites are bookmarked fastely by humans.
• Brings the additional traffic to the site. So that the page rank of the site will increase.
• Links will be picked by other websites through social bookmarking site.
• Defines the quality of particular site and differentiates it from other web sites.
• The quality of the site can be measured always. As more number of people bookmark a site the better quality and relevance will come to know.
• Categorizes the bookmarks using tags or keywords which are useful later when we are trying to find a specific bookmark or similar bookmarks.